Marketing Assistant at Tetra Pak

What you will do

As our Marketing Assistant you will.

Analyze and understand market landscape and value chain:

• Bring Consumer, Customer, Market and Channel insights to drive growth for our customers
• Share knowledge on local value chain insights, competitive insights and outcome of local market research with BI&A team and local stakeholders
• Support the local execution of market research
• Understanding Competition and its impact on our business now and in future

Give input to Market Growth Roadmap & Market plan:

• Participate in Market Growth Roadmap discussions sharing category & consumer data and insights & support Market Plan execution.
• Drive specific market growth initiatives, designing and drive sales plays for execution (include in CRM

Drive B2B marketing to promote our products and solutions & lead management:

• Targeted and personalized product & category online campaigns (digital marketing & account- based marketing) to execute Market Growth priority & generate business lead
• Capture, qualify and nurture leads from these campaigns (online) & trade shows, Product Development Center Visits and Customer Innovation Center workshops.

Market operation initiatives:

• Execute marketing activities per the Market Growth Roadmap and market operational plans with customers and Tetra Pak campaigns

Develop new avenues of growth:

• Support Business Development teams to develop new avenues of growth.

Manage promotional investments and other marketing tools related to the Customers under responsibility.

• Engage with Global marketing leadership to align priorities as per Market Growth Roadmap to ensure proper activities
• Effectively deploy local promotional investments, manage the budget and ensure compliance

Ensure portfolio strategy aligns with market growth plan:

• Contribute to the portfolio deployment strategy & align and agree with portfolio on deployment roadmap with customers (including categories and products)
• Support prioritizations and execution of Tetra Pak Institutional campaigns 

We believe you have

• Min 2 years of Marketing Experience in a B2B or FMCG company 
• Commercially minded with the ability to develop marketing initiatives to drive business results
• Analysis skills with the ability to extract and interpret data from various sources and transform it into actionable insights and recommendations
• A true team player, with the ability to work effectively with teams and vendors in a cross-functional, multi-cultural environment, often with virtual teams
• Confident in presenting to Senior Management
• Structured in approach, strong planning skills and attention to detail
• Self-motivated, proactive, and able to work independently
• Fluent in written and spoken English and Swahili is a mandatory requirement.