Marketing & Branding Executive at Brites Management

DUTIES AND RESPONSIBILITIES

• Develop and execute brand marketing strategies to build and maintain a strong brand presence. Ensure consistency in brand messaging across all marketing channels.
• Create and implement customer acquisition strategies to attract new clients and expand our market reach. Utilize various marketing tools and platforms to drive engagement and lead generation.
• Design and implement strategies to retain existing customers and enhance their loyalty. Monitor and analyze customer feedback to continuously improve our services and customer experience.
• Collaborate with the management team to identify growth opportunities and develop strategic plans to achieve company objectives. Monitor industry trends and competitor activities to stay ahead of the market.
• Plan, execute, and manage marketing campaigns, including digital marketing, social media, email marketing, and promotional events. Measure and report on the effectiveness of campaigns and adjust strategies as needed.
• Develop compelling content for various marketing materials, including brochures, social media posts, newsletters, and website updates. Ensure content aligns with brand messaging and resonates with target audiences.
• Conduct market research to understand customer needs, preferences, and trends. Use insights to inform marketing strategies and make data-driven decisions.
• Work closely with the events team to promote upcoming events and ensure successful execution. Develop promotional materials and coordinate marketing efforts to maximize event visibility and attendance.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelor’s Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2 years of relevant experience in marketing and branding, preferably in the events industry.
• Strong understanding of brand marketing, customer acquisition, and retention strategies.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Creative thinker with the ability to generate innovative marketing ideas and solutions
• Ability to work collaboratively with cross-functional teams and contribute to a positive team environment