Marketing & Communications Manager at PACIS Insurance

JOB DESCRIPTION

As an integral member of Pacis leadership team, the role holder will be responsible for the development, creating demand and revenue generation through planning, development, implementation, and measurement of all marketing strategies, marketing communications, and public relations activities, both internal and external. This includes directing the efforts of the marketing communications staff and coordination at the strategic and tactical levels with the other functions of the organization. Responsible for defining the segments to life by designing clear and specific customer personas. An experienced change agent, customer advocate, marketing strategist, service, and product development champion who believes in responding to the ever-changing customer and market needs through provision of innovative and efficient services and products.

KEY RESPONSIBILITIES:

Business Strategy:

1. Develop and manage execution of the company’s marketing strategy
2. Oversee integration, implementation, and measurement of the corporate brand strategy across all aspects of the business
3. Work together with the business development teams to achieve the set financial targets
4. Customer segmentation and sizing, needs analysis, defining financial aspirations and mining of insights
5. Development of CVP’s for key customer segments based on research findings applied for business benefit
6. End to end CVP planning for new or improved products and services in close collaboration with functional and project owners. Incorporating our voice of the customer in the development of future product and service offerings to drive strong uptake
7. Enhance the organization’s understanding of different customer segments, their needs, behaviours, and attitudes; lead development of relevant staff training concepts and content

Research:

1. Identifying research partners to conduct in-depth customer insight studies to ensure that propositions are optimized to meet changing consumer needs for customer Segmentation and customer value proposition
2. Initiate pre and post measurement for marketing campaigns and investigative studies to guide decision making opportunities for innovation or enhancement.
3. Conducting industry research and financial needs analysis to guide decision making – e.g., positioning and pricing of products and services
4. Conduct customer satisfaction surveys to help the businesses develop customer service guidelines that will result in customer delight and loyalty
5. Monitor industry and macroeconomic trends and innovations influencing our customers – Periodic voice of customer analytics and reports based on primary & secondary data sources
6. Always-on insights that are managed per business line, customer annual research scorecard
7. Identify opportunities for innovation or enhancements to existing products and services through deep understanding of customer needs and customer feedback on current services offered

Product Development Support:

1. Conduct needs analysis, design and testing of products (across key customer segments)
2. Actively participate in the development of the new products and improvement of the existing ones in response to the market and customer insights while ensuring alignment to defined CVP’s per business line.
3. Work closely with Business Development teams to develop marketing strategies for the business and products across relevant customer touch points to deliver business growth objectives
4. Support of go-to-market concept development process with clear milestones, activities, stage gates and monitoring and evaluation per business line
5. Ensure successful internal and external product launch on any new products and revamped products and launch of any rebranding

Build and maintain relationships:

1. Participate in stakeholder forums to create a solid network of strategic partnerships through building of sustainable relationships for long term business growth
2. Liaise with other departments to guide a unified approach to customer service that meets market demands
3. Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
4. Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
5. Co-ordinate the pitching of strategically business-aligned story ideas to media and engage internal teams for media related interview opportunities.
6. Conceptualize, manage, and execute media related events
7. Develop related communiques for key speakers at events (including but not limited to speeches or talking points, fact sheets, guide notes/ speaker briefs)
8. Monitor media coverage and provide counsel on industry developments, by identifying tactics that would boost share of voice/ thought leadership
9. Build a highly efficient team of marketing professionals
10. Manage the digital and online engagement of PR messaging; packaging and dissemination of leadership communication; and engagement through internal digital/ online channels
11. Develop and implement communication plans to support CSR initiatives, sponsorships, campaigns, and partnerships, for both internal and external audiences
12. Event management and media liaison duties for our CSR and sponsorship events
13. Vendor onboarding, contracts, policies, and processes development

QUALIFICATIONS AND EXPERIENCE:

Academic:

1. A degree in a business/marketing/Communications related field from a recognized university
2. A master’s degree or relevant professional qualifications e.g., CIM – will be an added advantage

Experience:

1. Minimum of 5 years’ experience as Marketing and Communications Manager or successful track record in Senior Marketing roles in a credible marketing and communications function

SKILLS AND COMPETENCIES

1. Strong leadership skills and ability to thrive in results-oriented environment
2. Knowledge of the financial components of product and marketing management, including product profit contributions (cost, pricing, mix), P&L statements, budgets, and other financial metrics
3. Experience with digital and print, content, and social media marketing with an affinity for current digital technologies is essential
4. Documented and verifiable track record in managing brands.
5. Knowledge & understanding of agency and media partner processes to benefit business
6. Stakeholder management at senior levels
7. Ethical Conduct, Personal Effectiveness and Credibility
8. Strategy implementation, monitoring and evaluation
9. Deep analytical skills
10. Research and Market Analysis
11. Excellent communication and presentation skills