Marketing Coordinator - Africa at Thunes

Key Responsibilities

• Working closely with the Regional SVP and business development team & our partners in the region, develop and execute GTM strategy for Africa, and plan targeted and results-oriented initiatives to achieve business growth and lead generation targets;
• Run a full spectrum of regional marketing activities, including regional campaigns, co-marketing activities, media partnerships, webinars, press announcements, and social media planning;
• Localise Sales & Marketing content and collaterals;
• Evaluate, plan and manage participation in key industry conferences and events;
• Plan and create localised content - case studies, thought leadership etc.
• Work to identify, brief, and supervise local vendors required to achieve the deliverables;
• Manage media relations and PR activities;
• Manage and operate regional marketing budget;
• Ensure timely and quality reporting on regional campaigns and activities
• Identify KEY & relevant events in the region, ensure timely planning for attendance & participation to drive Thunes' visibility

Required Skills/Qualifications

• Excellent writing, grammar, spelling, and formatting skills in English
• Self-starter, hustler, able to work independently;
• A minimum of 3-5 years in Marketing roles within a B2B startup environment (preferably Fintech, Payments, or Tech industry);
• Some experience in content creation, event management, campaign management, media planning, social media, lead generation, etc.;
• Proven experience in planning, managing, and delivering projects that generate business and commercial results, ability to use data and metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements;
• Intellectual curiosity and analytical rigour, with the ability to understand data and customer behavior drivers through quantitative and qualitative data.
• FinTech exposure in a high-growth company is a great advantage