Marketing Director at Beiersdorf

Your Tasks

Overdrives Market Share & Penetration

• Delivers market share growth across multiple categories, in a sustainable way.
• Responsible for topline performance (revenues growth, market share)
• Understands market dynamics to define and implement plans that make our products reach more households, more often, at a higher price.

Marketing Plan

• Owns and implements the Marketing Plan with excellence. 100% accountability in own country clusters, receiving strong guidance from MD SSA (Subsaharan Africa).
• Coordination with Sales, Shopper & Customer Marketing and E-Commerce teams to ensure tight coordination/synchronization.
• Ensures that Marketing plan is grounded on deep consumer and market understanding, to define the JBTD.

Growth enabler with ROI behavior

• Timely identifies issues and growth opportunities, ensuring full funding behind key initiatives, across all touchpoints.
• Delivers highest ROI to drive in-market performance.
• Tears down internal and external growth barriers.

Commercial Skills

• Strong commercial skills needed to define and implement optimal plans with S&CM, Sales and E-Commerce teams.

Full-Funnel Excellence

• Role model on consumer-centric activation excellence & performance measurement.
• Excellence in Classical Media: SOV/SOI, WOA, Reach 1+, 3+, Frequency, Copy Length optimizations, etc.
• Excellence in Digital Media: Precision Marketing, Influencers Marketing, Social Media, Earned Media, etc.
• Data-driven decisions and optimizations in real-time, across the full-funnel (leading internal and external teams).
• Sets learning agenda and delivers Efficiencies and Effectiveness by Categories and Countries.
• Agencies Management (enables right structures, costs & owns strong relationship in line with strategy).

Brand Guardian:

• Is the frontline brand guardian across all touchpoints and stakeholders (internal and external ones).
• Ensures the brand is built with consistency, across categories and countries.
• Strengthens NIVEAness equity items.

Marketing Budget

• Owns and maximizes Marketing Budget, beyond Marketing function.
• Allocates resources in line with strategy, with 100% accountability in the MU (not only on lead market).
• Find’s “Can do’s” so they can be later reinvested in the business

Organization and Processes

• Enables further development (effective/efficient) of all processes as well as the structure of the Management Unit. Identifying organizational changes and measures for improvement of the organization and initiate adequate measures.

Leadership

• Is seen as a leader in the organization, in own MU and sub-regional Cluster (AME – Africa/Middle East).
• Builds a pipeline of the next generation of MU Marketing Leaders.
• Ensures brands, business and people consistency across categories and countries.

Your Profile

• 12+ yrs. Experience in Brand Marketing, in global companies.
• Global, Regional and Local experience will be a plus.
• Ability to implement marketing plans and strategies, with excellence.
• Ability to influence and motivate large commercial teams in the MU.
• Strong commercial skills.
• Very Good in Media Management (full consumer journey, including Digital Excellence).
• Excellent collaborator.
• Potential to grow within Beiersdorf Marketing Function.
• Globally mobile (if local candidate, should show strong willingness for an international career).
• Strong & broad leadership skills, has managed large & virtual and international teams
• Entrepreneurial and strong commercial orientation
• Strong interpersonal/ networking skills.
• Ability to operate in a matrix structure and lead by influence
• Language: Excellent verbal and written communication in English. Knowledge of local language highly beneficial