Marketing & Events Officer at Kenya Association of Manufacturers

Job Purpose:

This position is responsible for driving the growth of KAM brand and ensuring all aspects of its marketing and manufacturing match by coordinating, planning and effectively implementing the KAM brand and corporate events.

Key Objectives:

• Effective brand management
• Effective execution of high-quality events tprofile the organization
• Effective stakeholder relations
• Effective marketing of corporate services
• Effective funds mobilization

Duties and Responsibilities

• The specific duties and responsibilities will include, but not limited tthe following: -
• Development and execution of a creative, multi-channel, integrated marketing
• strategy and innovative brand’s positioning aligned with the ethos and goals of KAM;
• Helping shape and communicate the organization’s vision and mission by effectively
• mapping out the organization’s value proposition;
• Translating brand elements intplans and go-to-market strategies and align the
• company around the brand’s direction, choices and tactics;
• Develop and execute high quality and effective event concepts;
• Support the Head of Department tinspire both internal and external brand trust
• and cultivate messaging that promotes KAM brand;
• Championing the brand internally making sure all elements of the company
• understand the brand and its goals. Includes by presenting the brand strategy to
• relevant teams at internal meetings and conferences;
• Plan and oversee execution of the company’s marketing campaign programme both internally and externally within set timelines and stipulated budgets;
• Create and develop innovative and enduring brand messages that enhance brand loyalty and improved market share;
• Coordination of the design, procurement and management of high quality and effective marketing materials that align correctly with the overall brand strategy toptimize on brand promotion initiatives;
• Plan and manage the organization’s marketing events and evaluate their effectiveness /success;
• Reporting on all marketing activities tthe Marketing Manager;
• Ensure that brand guidelines are adhered tin all marketing activities across the company;
• Analyzing brand positioning and consumer insights and monitoring market trends;
• Support in sourcing of suppliers and products that fit with the context of the KAM brand tdeliver high quality services and events for KAM;
• In charge of running and administering all on-site logistics and supplier coordination tdeliver high quality and seamless events;
• Organize and execute site visits and rehearsals tselect appropriate venue for events;
• Prepare plans for all aspects of events and assist in implementation for the same;
• Ensure compliance tsafety regulations and prepare appropriate budgets for all events;
• Design various event proposals tattract funding for core company events;
• Proactive sourcing for sponsorships for core events and stakeholder engagement;
• Effective event planning including development of guest lists, invites and follow-ups tensure a high turnout for all events;
• Developing and sustaining strong, working relationships with all stakeholders;
• Managing external agencies and ensuring marketing budgets are met;
• Perform other duties as may be assigned by the CEO.

Person Specification and Attributes:

• Degree in Marketing, Business Development, Advertising, Communications or a related discipline;
• Hold professional qualification in Marketing. Being a member of a professional body shall be an added advantage;
• iStrong knowledge of marketing best practice and an eye for creative marketing opportunities;
• Proven record in executing marketing and branding strategies;
• Design skills including graphics and web design are an advantage;
• At least five (5) years’ experience working in marketing, events or brand management withina similar busy industry;
• Strong understanding of and natural love for brands and ability tlead and inspire great marketing;
• Hands on commercial experience, self-driven and a passionate approach to marketing;
• Creativity – Ability tcome up with ideas that will reach and appeal tthe target market;
• Not afraid tput in the extra effort and time;
• The ability tinfluence staff on a 360 basis both up and down the organization is essential