Marketing Executive (Brand Custodian) at Geminia Life Insurance

The Marketing Executive will work with the marketing team to implement strategies aimed at maximizing brand awareness, advancing the desired brand voice and image of the Geminia Brand to the desired audiences in the digital/online/social media space.

Key Responsibilities:
Planning & Standards:

• Contribute to the development of strategies, initiatives, and budgets to deliver on the digital marketing objectives
• Deliver on the Service Level Agreements (SLAs) with the internal teams and the online audience.
• Champion the implementation of the content strategies as per brand guidelines and applicable laws such as the Data Protection Act
• Organize and execute branding at events (conferences, roadshows, activations etc.)

Reports and insights:

• Provide insights and reports on the most cost-effective social media investment
• Maintain records, logs, reports, analyses for Geminia ’s social media platforms and audiences
• Platforms management, Content creation and deployment
• Champion the desired brand image and voice on Geminia Insurance on digital/social media platforms and audiences
• Source relevant and impactful content for Geminia’s digital channels to keep the communities of fans and followers engaged and excited about the brand.
• Develop and implement a content calendar for the content to be posted on designated social media channels
• Champion customer and user experience on Geminia’s digital channels
• Manage responses on social media platforms as per approved turn-around-times
• Offer email marketing support via the CRM portal – create all ad track links as needed for email analysis and leads
• Execute ongoing and approved digital/online/social campaigns according to brand guidelines
• Update content on the company website

Relationships & Support

• Support the online requirements of corporate/staff initiatives and events to deliver on corporate objectives
• Partner with other departments to ensure proper digital/online/social media messaging and relevance
• Manage relationship between Geminia Insurance and any digitally led partners to support sales/business development by monitoring and providing insights on lead generation from our digital platforms and audiences
• Handle online reputation across Facebook, Instagram, LinkedIn, YouTube, google business.
• Support PR activities and medial liaison.Maintain vendor and printer relationships for branded materials
• Handle internal and external communications (BD newsletters, team updates, intranet)

Skills & knowledge

• Report writing skills
• Copy writing skills – must demonstrate the ability to write for varied audiences
• Strong written communication skills are necessary with an emphasis on grammar/ spelling excellence
• Knowledge of digital reporting tools such as web analytics, CMS, social listening tools among others
• Knowledge of digital/online/social media platforms, audience management and analytics
• Good interpersonal skills
• Good organization and planning skills with the ability to prioritize and multi-task
• Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
• Strong team player and ability to promote a positive atmosphere throughout the organization.
• Capable of working with minimum supervision, able to manage time and meet tight deadlines

Education & Experience

• Bachelor’s degree in marketing, Communications or any other relevant field
• 3 years’ experience in social media strategy, web analytics, graphic design tools like adobe creative suite (illustrators, photoshop and design)
• Canva, content development, media buying and community management
• Insurance sector experience is an added advantage