Marketing Executive -Events at Ital Global

• Our Client is looking for a well-organized, vibrant and self-driven Marketing Executive. The role reports to the Managing Director.

About the Client:

• Our Client is a busy events management firm specializing with both corporate and social functions in Nairobi and across Kenya.

Objective:

• To effectively expand into new client markets and maintain current client relationships. Oversee diverse client accounts to enhance awareness, visibility, and revenue generation, meeting sales and business goals through various communication, marketing, and public relations strategies, all aimed at fulfilling client requirements. 

Qualifications and Requirements

• Bachelor’s Degree in Business Administration or Marketing, Public Relations, Communication or any other industry-related field.
• Diploma in Sales and Marketing from a recognized university.
• At least 5 years’ relevant experience in related marketing role
• Proven working experience in the Events Industry
• Proficiency in MS Office Suite.
• Proficiency in social media marketing, and digital marketing at large

Competencies and Skills

• Effective verbal and written communication skills.
• Problem solving skills – Proactively picks up issues and correct them on time
• Strong interpersonal skills
• In-depth knowledge of the industry and its current events.
• Ability to work handle pressure and meet deadlines.
• Great interpersonal skills, enjoys meeting new people/outgoing.
• Excellent time management and organization.
• Experience with creating a marketing campaign, marketing strategy, and marketing plan.
• Experience with online marketing, including social media, and content marketing.
• Excellent public relations skills.
• Ability to quickly adapt to change. 
• Familiarity with a variety of concepts, practices and procedures in events management.
• Aggressive with strong selling skills.
• Confident and presentable to hold meetings with clients.
• Professional demeanor.
• Good relationship networks.
• Proficiency with Customer Service and Marketing systems.
• Excellent communication skills and the ability to anticipate the needs of customers.
• Exceptional customer service skills.

Key Responsibilities and Duties

• Develop a pricing strategy that maximizes profits and market share but considers customer satisfaction.
• Develop, present, and implement the annual marketing plans and revenue generation budgets in line with the company’s objectives 
• Establish, develop and maintain positive business and customer relationships.
• Organize and participate in corporate events including marketing journeys to market the company’s services promote awareness and convert leads.
• Creating promotions with advertising managers.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Evaluating and maintaining a marketing strategy.
• Directing, planning and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Researching demand for the organization\'s products and services.
• Evaluating competitors and Conducting Data Analysis
• Website management and management of the social media platforms including Facebook, Twitter, and Instagram and promptly respond to potential clients’ inquiries
• Champion clients at all levels internally.
• Build new business relationships using existing industry contacts.
• Create and execute revenue/visibility growth campaigns and events for the different accounts handled.
• Develop quotes and proposals for different communication initiatives.
• Achieve revenue targets and goals.
• Manage client relationships and provide clients with excellent service and support.
• Give feedback and suggestions for improvement and market research to the Director.
• Plan and oversee new communications and PR initiatives and overall corporate Communication.