Marketing Intern at Enko Education

Are you a creative, people-first go-getter with a passion for digital marketing and a talent for connecting with people? Do you thrive at the intersection of content creation, customer engagement, and data? Join Enko Education as a Marketing Intern at Kitengela International Schools (KISC) and play a frontline role in shaping how prospective families discover and choose our schools!

As a Marketing Intern, you will sit at the vital intersection of marketing and admissions — capturing inbound leads, nurturing prospective families, and amplifying KISC's brand presence across digital channels.

Your mission:

• Convert leads into prospects: Be the first point of contact for inbound enquiries via phone, WhatsApp, email, and social media — responding professionally, qualifying leads, and booking campus visits.
• Create and manage content: Produce compelling social media posts, reels, newsletters, and marketing assets using Canva and AI tools — building KISC's digital presence across Instagram, Facebook, LinkedIn, and WhatsApp.
• Keep the CRM clean and current: Log every lead interaction in Pipedrive, maintain accurate pipeline stages, and ensure data hygiene so the admissions team can report with confidence.
• Support campaigns end-to-end: From brief to post-event reporting, assist with enrollment-season campaigns, open days, and school events across all KISC campuses.

Your efforts will directly impact lead conversion rates, enrolment numbers, and KISC's brand visibility — making you a true contributor to the school's growth mission.

Key Responsibilities

Lead Screening & Conversion (Primary Focus)

• Handle all first-response inbound enquiries via phone, WhatsApp, email, and social media DMs within agreed SLA.
• Conduct initial screening calls using a structured qualification script to assess parent needs, curriculum fit, and timeline.
• Classify and update leads in Pipedrive across all pipeline stages — from New Lead through to Campus Visit Scheduled.
• Nurture warm leads through personalized follow-ups, school information packs, and event invitations.
• Book and confirm campus visits and open day attendance, briefing the Admission Manager ahead of each visit.
• Report weekly on lead volume, response times, qualification rates, and conversion to the Admission Manager.

Marketing Content & Digital Presence

• Create and manage a monthly social media content calendar across Instagram, Facebook, LinkedIn, and WhatsApp for all KISC campuses.
• Produce posts, stories, reels, newsletters, brochures, and event flyers using Canva and AI writing tools — aligned to Enko brand standards.
• Capture school events, campus life, and student activities (photography and basic video) for use across marketing channels.
• Draft parent-facing communications including newsletters, open day invitations, and campaign follow-up content.

Research & Reporting

• Conduct regular competitor scans and report on positioning, fees, and messaging.
• Track and report on social media performance, website traffic, and campaign results using platform analytics and Google Analytics.
• Maintain marketing databases, mailing lists, and contact records in Pipedrive.

What we're looking for

• We are looking for proactive, organized, and people-first individuals who are energized by both creative work and human connection. Potential and attitude matter more to us than years of experience.

Here is what we value:

• People Person: You genuinely enjoy speaking to strangers, make parents feel heard and welcomed from the very first call.
• Self-Driven: You do not wait to be chased — you follow up leads proactively, flag blockers early, and deliver without reminders.
• Organised Under Pressure: You can manage an open WhatsApp inbox, a content calendar, and a Pipedrive pipeline simultaneously without dropping anything.
• Tech-Savvy: Confident with Canva, Google Workspace, AI content tools (Claude, ChatGPT, or Gemini), and CRM platforms.
• Excellent Communicator: Strong written and spoken English is non-negotiable. Swahili is an advantage; French is a strong bonus given Enko's pan-African network.
• Commercially Aware: You understand that every lead is a potential enrolment and treat every interaction accordingly.