Marketing Lead at Nathan Digital

Job Summary:

The Marketing Lead will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and ultimately increase revenue. This individual will play a key role in shaping the company's marketing initiatives across various channels and will collaborate closely with cross-functional teams to achieve business objectives.

Key Responsibilities:

• Strategy Development: Develop and implement strategic marketing plans to achieve company objectives, including brand positioning, target audience identification, and competitive analysis.
• Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns to drive brand awareness, engagement, and conversion.
• Content Creation: Oversee the creation of compelling and relevant content for various marketing channels, including website, social media, email, and advertising materials.
• Digital Marketing: Manage digital marketing efforts, including SEO/SEM, PPC advertising, email marketing, and social media marketing, to increase online visibility and lead generation.
• Analytics and Reporting: Utilize data-driven insights to track and analyze marketing performance metrics, measure ROI, and identify areas for improvement.
• Team Leadership: Provide guidance, mentorship, and support to the marketing team, fostering a collaborative and high-performing work environment.
• Partnerships and Collaborations: Identify and cultivate strategic partnerships and collaborations to expand the company's reach and enhance marketing efforts.
• Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
• Market Research: Stay abreast of industry trends, market dynamics, and customer insights to inform marketing strategies and initiatives.

Qualifications:

• Proven experience in a marketing leadership role, with a track record of successfully developing and executing marketing strategies.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Exceptional communication skills, both verbal and written, with the ability to effectively convey complex ideas and concepts.
• Creative thinker with a passion for innovation and a willingness to challenge the status quo.
• Strong leadership skills with the ability to inspire and motivate teams to achieve common goals.
• Detail-oriented with excellent organizational and project management abilities.
• Proficiency in marketing tools and software (e.g., Google Analytics, CRM platforms, marketing automation tools).
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.