Marketing & Liaison Officer at Oasis Healthcare

Job Summary

• The Marketing and Liaison Officer will be responsible for developing marketing strategies, fostering relationships with stakeholders, and promoting the hospital's services to the community and potential clients.

Key Responsibilities

• Develop comprehensive marketing plans and strategies to promote hospital services, specialty programs, and healthcare initiatives.
• Implement marketing campaigns across various channels, including digital media, print, social media, and community outreach programs.
• Cultivate and maintain relationships with referring physicians, healthcare professionals, community organizations, and local businesses to enhance collaboration and referrals.
• Act as a liaison between the hospital and external stakeholders to promote partnerships and collaborations.
• Organize and coordinate community outreach events, health fairs, seminars, and workshops to raise awareness about hospital services and health-related topics.
• Represent the hospital at industry conferences, networking events, and relevant community gatherings to promote the hospital's brand.
• Develop engaging marketing content, including brochures, newsletters, and website content, to effectively communicate the hospital's offerings.
• Collaborate with the marketing team to create compelling visual and written materials aligned with the hospital's branding guidelines.
• Monitor and analyze marketing campaign performance metrics, track ROI, and generate reports to evaluate the effectiveness of marketing initiatives.
• Utilize data-driven insights to optimize marketing strategies and recommend improvements.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2 years of experience in marketing, public relations, or healthcare marketing, preferably within a hospital or healthcare setting.
• Strong understanding of marketing principles, digital marketing tools, and social media platforms.
• Excellent communication, networking, and interpersonal skills.
• Creative thinking, problem-solving abilities, and a proactive approach to marketing initiatives.
• Proficiency in marketing analytics and reporting tools