Marketing Manager at Bupa Global

Key Responsibilities

• Create and deliver the B2B marketing strategy and annual marketing plan across Africa, aligned to commercial goals.
• Develop and deliver integrated marketing campaigns that build brand awareness, generate demand and support business growth.
• Manage marketing budgets effectively, making sure investment delivers strong value and supports business priorities.
• Lead relationships with creative, PR, media and events agencies to deliver high-quality marketing activity.
• Create and adapt content, messaging and creative assets for different African markets while maintaining brand standards.
• Support sales teams with marketing materials and content that help convert prospects into customers.
• Use marketing automation and customer insight to create personalised and effective campaign experiences.
• Measure campaign performance, analyse results and share clear recommendations with senior stakeholders.
• Develop and deliver events and broker engagement programmes that strengthen market presence and support sales growth.
• Work closely with colleagues across marketing, digital, sales and compliance teams to test new ideas and deliver great customer outcomes.

What We're Looking For

• Degree-level education and/or a recognised marketing qualification.
• Proven experience in a Marketing Manager role within a predominantly B2B environment.
• Strong experience delivering marketing activity across multiple channels, including digital marketing, events, sponsorships, public relations and offline marketing.
• A track record of building and delivering marketing strategies that increase brand awareness and generate new business opportunities.
• Experience managing budgets and optimising marketing investment.
• Strong agency management skills across creative, media, PR and events partners.
• Excellent written and verbal communication skills in English, with confidence presenting to senior stakeholders.
• Strong planning and organisational skills, with the ability to manage multiple priorities across a large geographical region.
• A collaborative approach and experience working with diverse teams across different locations.
• Strong Microsoft Office skills, including Excel, PowerPoint and Word.
• Experience within international health insurance or a regulated industry would be advantageous but isn't essential.