Marketing Manager at HealthX Africa

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years in marketing (at least 2 in healthcare, tech, or startup environment)
• Proven experience in digital marketing, content strategy, and lead generation
• Strong knowledge of CRM tools, analytics platforms, and digital channels
• Excellent leadership, analytical, and communication skills

Job role

Strategic Marketing Planning

• Design and implement comprehensive marketing strategies aligned with company objectives.
• Develop quarterly and annual marketing plans in collaboration with the Regional Lead.

Brand Management

• Oversee brand consistency across all channels (digital, print, PR).
• Strengthen HealthX Africa’s positioning in the telehealth market.

Market Research & Insights

• Analyze market trends, customer behavior, and competitor activities.
• Use insights to inform strategy, targeting, and service offerings.

Campaign Development & Execution

• Plan and manage marketing campaigns (social media, email, digital ads, offline).
• Track and optimize performance to ensure high engagement and ROI.

Content & Communication Oversight

• Supervise development of compelling content (blogs, social media, email, video).
• Ensure all messaging aligns with brand tone and audience expectations.

Lead Generation & Demand Creation

• Build digital funnels to drive qualified leads.
• Work with sales teams to ensure lead quality and conversion alignment.

Partnership & Community Engagement

• Identify and manage partnerships (e.g., employers, influencers, health orgs).
• Promote co-branded initiatives to extend reach and build trust.

Marketing Analytics & Reporting

• Track key KPIs (Customer Acquisition Cost (CAC), Click Through Rate (CTR), Cost Per Lead (CPL), conversion rate, etc.
• Deliver monthly and quarterly performance reports with actionable insights.

Budget & Resource Management

• Prepare and manage marketing budgets.
• Ensure cost-effectiveness and maximum return on investment.