Marketing Manager at Tactive Consulting

• The Marketing Manager will develop and execute integrated marketing strategies to strengthen brand positioning, increase customer engagement, and support tenant performance across both traditional and digital platforms.

Key Responsibilities

• Strategy & Planning
• Develop and implement annual marketing strategies aligned with business objectives and manage a comprehensive campaigns and events calendar. Conduct market research and competitor analysis to inform decision making and strategic planning.
• Brand Management & Advertising
• Ensure consistent brand identity and messaging across all channels, overseeing ATL and BTL advertising initiatives.
• Collaborate with external vendors and agencies on creative development and signage production.
• Promotions, Events & Activations
• Plan and execute engaging events, promotions, and activations that enhance customer experience and increase tenant revenue.
• Lead CSR activities and community engagement programs to strengthen brand presence.
• Digital Marketing
• Manage and grow the organization's digital presence, developing and executing digital campaigns to drive engagement and traffic.
• Monitor, analyze, and report on digital performance metrics.
• Stakeholder Management
• Build and maintain strong relationships with tenants and key partners, gathering and incorporating their feedback into marketing initiatives. Develop and nurture partnerships with media, influencers, and other key stakeholders.
• Budgeting & Reporting
• Prepare and manage the marketing budget effectively, tracking campaign ROI and overall marketing performance.
• Provide regular reports and insights on marketing performance to the General Manager and Board as required.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years’ experience in marketing or brand management
• Prior experience in retail, malls, or other consumer facing industries is highly preferred
• Proven track record in campaign management, events execution, and stakeholder engagement
• Strong understanding of digital marketing tools and platforms