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  • Posted: Mar 2, 2021
    Deadline: Mar 19, 2021
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  • Chogoria hospital was started by the Scottish missionaries back in 1922 with the help of Mr and Mrs. Irvine being in charge. Chogoria hospital is on a side-road that branches off Embu - Meru highway about 2km from the highway. Chogoria hospital was built in a serene environment around 200km north of Nairobi city. It is situated within the fast-growing Chogoria township in the Mwimbi division, Maara district in Tharaka - Nithi county.
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    Marketing Officer

    Job Purpose: He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.

    Duties & Responsibilities.

    • Identify and map the target customers (corporate & non-corporate)
    • Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
    • Organize CMEs for promotion of the activities and services of the medical departments and specialties.
    • Organize outreach programs with prospective patient communities.
    • Assist in designing, printing brochures and marketing materials.
    • Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
    • Liaison between in-house doctors and external doctors for patients.
    • Compile credible data on competitors / Market Analysis.
    • Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.
    • Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
    • Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
    • Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
    • Regular marketing activities of the Hospital’s services through relevant outlets
    • Responsible for all internal communication at the Hospital.
    • Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
    • Provide in-house public relations and marketing for the Hospital
    • Ensure generation of internal newsletter/e-newsletters and other communication material to update
    • Cultivate strategic media visibility.

    Minimum Qualifications

    • Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
    • Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
    • Membership to the Marketing Society of Kenya is an added advantage
    • Must be a team player
    • Computer literate with hands on experience on internet and MS Office applications.
    • Must be a mature practicing Christian.

    Required Skills & Competencies

    • Ability to operationalize strategy into action for the function
    • Business savvy & innovativeness
    • Excellent writing, Communication and reporting Skills
    • Excellent Interpersonal skills
    • Organizing, coordinating and planning skills
    • Computer literate with capability in emails, MS office and related communications tools
    • Time management skills
    • Strong decision making and problem solving skills
    • Creativity ad innovativeness
    • Conflict resolution and problem solving skills

    N.B:

    • We do not charge any fee for receiving your CV or for interviewing.
    • Only candidates short-listed for interview will be contacted.
    • PCEA Chogoria Hospital is an equal opportunity employer

    Method of Application

    Candidates who meet above minimum requirements are requested to submit their applications and enclosing their detailed CV (with 3 referees), certificates, testimonials (including a letter from local Church Minister) so as to reach the Chief Executive Officer by 4 p.m on Friday 19th March 2021.

    PCEA Chogoria Hospital

    P.O. Box 35 – 60401
    Chogoria

    254 20 5146700
    254 734 192 208
    254 713 656 186

    info@pceachogoriahospital.org

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

    Back To Home View All Vacancies at PCEA Chogoria Hospital

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