Marketing Officer at PCEA Chogoria Hospital

Job Purpose: He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.

Duties & Responsibilities.

• Identify and map the target customers (corporate & non-corporate)
• Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
• Organize CMEs for promotion of the activities and services of the medical departments and specialties.
• Organize outreach programs with prospective patient communities.
• Assist in designing, printing brochures and marketing materials.
• Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
• Liaison between in-house doctors and external doctors for patients.
• Compile credible data on competitors / Market Analysis.
• Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.

• Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
• Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
• Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
• Regular marketing activities of the Hospital’s services through relevant outlets
• Responsible for all internal communication at the Hospital.
• Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
• Provide in-house public relations and marketing for the Hospital
• Ensure generation of internal newsletter/e-newsletters and other communication material to update
• Cultivate strategic media visibility.

Minimum Qualifications

• Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
• Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
• Membership to the Marketing Society of Kenya is an added advantage
• Must be a team player
• Computer literate with hands on experience on internet and MS Office applications.
• Must be a mature practicing Christian.

Required Skills & Competencies

• Ability to operationalize strategy into action for the function
• Business savvy & innovativeness
• Excellent writing, Communication and reporting Skills
• Excellent Interpersonal skills
• Organizing, coordinating and planning skills
• Computer literate with capability in emails, MS office and related communications tools
• Time management skills
• Strong decision making and problem solving skills
• Creativity ad innovativeness
• Conflict resolution and problem solving skills

N.B:

• We do not charge any fee for receiving your CV or for interviewing.
• Only candidates short-listed for interview will be contacted.
• PCEA Chogoria Hospital is an equal opportunity employer