Marketing Officer at Securex

Main Responsibilities 

• Develop content that derives human interest and promotes the company verticals across mapped geographical areas.
• Conduct weekly focused Email Marketing Campaigns for selected verticals to specific markets.
• Conduct weekly reviews with the sales team on the total leads received, leads quoted, leads dealt with and leads not dealt with from marketing campaigns.
• Design landing pages on prioritized products and publish relevant campaigns and keywords on Google Ads to generate traffic to the pages.
• Create compelling adverts on Google Ads with relevant keywords for the selected verticals and mapped geographical areas.
• Satisfying client requests for communication updates and maintaining an up-to-date subscriber database.
• Coordinating with advertising agencies, media outlets, and other organizations to produce promotional materials such as brochures, flyers, and profiles.
• Monitor the progress of all marketing campaigns using various metrics and submit performance reports.
• Monitor market trends and consumer behaviours to identify sales opportunities.
• Work with internal teams to coordinate and execute internal and external events such as Sales Drives, Exhibitions, and sponsorships among others.

Key Competencies and Qualifications 

• A lively and analytical mind: confident, personable and engaging.
• Ability to work with a team and be open to discussion and alternative ways of thinking.
• Networking and communication skills.
• Self-motivated to complete routine tasks independently.
• A sound understanding of local and regional security and recent history.
• Bachelor’s degree in marketing, communications or related field.
• At least two years of professional experience.
• Excellent writing skills.
• Knowledge of Adobe Photoshop, Illustrator, InDesign or Mail chimp or other online marketing software will be an added advantage.