Director, Corporate Communications & Marketing at Masinde Muliro University of Science & Technology (MMUST)

Director, Corporate Communications & Marketing (AD/01/05/22)

The Director, Corporate Communications & Marketing shall be answerable to the Vice Chancellor and will oversee all communications of the University including the development and implementation of a communications strategy and a diverse range of business and marketing activities.

Job Description

• Develop and implement a communications strategy for the University that builds and maintains a positive brand;
• Oversee corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and Campus magazines;
• Oversee the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensure that all content is current and relevant;
• Provide consistent and timely information to employees through various communication programs;
• Develop and maintain positive professional relationships with various members of the media;
• Assist the Vice Chancellor in developing presentations, speeches and other important corporate messages;
• Provide suggestions concerning graphics, clarity, distribution, and press releases to Finance and
• Accounting departments for preparation of the corporation’s annual report;
• Develop, implement, and adhere to the communications budget;
• Develop, compose, distribute and implement policies to enhance the efficiency of the Communications & Marketing division and to further develop the building and maintaining of a positive corporate brand;
• Oversee the Institution’s promotion and advertising efforts to drive student’s acquisition and build brand awareness;
• Develop an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods;
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies;
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective;
• Research competitors to stay current with similar products or services on the market;
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients;
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the University;
• Create and maintain a successful brand and image that attracts customers to the product or service;
• Develop marketing strategies for new products or services that comply with current industry standards.

Job Specification

• Doctorate degree (PhD) in Journalism/Public Relations & Marketing or related field from a recognized University with three (3) years experience in a similar role or as Deputy Director Corporate communications; OR
• Master’s degree in Journalism/Public Relations & Marketing or related field from a recognized University with six (6) years experience in a similar role or as Deputy Director, Corporate Communications.
• Be a member of a relevant professional body and have strong financial management orientation;
• Excellent planning and organization skills and ability to exercise sound judgements;
• Ability to supervise a team and deliver well under pressure, produce high-level, brand-driven content within deadlines
• Proficiency in Microsoft computer applications;
• Self-motivated team player with good inter-personal and communication skills.
• Teamwork and the ability to lead and motivate their staff to produce high-level, brand-driven content
• Excellent written, verbal and digital communication skills
• Analytical skills to solve problems and find the best way to convey a message Organizational skills and the ability to multitask.
• The technological ability to work on a variety of digital platforms and also create web and mobile content
• Fulfill the requirements of Chapter Six (6) of the Constitution of Kenya, 2010.