Mass Media Campaigns Officer – Food Policy Advocacy at International Institute For Legislative Affairs

Key Responsibilities

• Support the design, implementation, and evaluation of national mass media campaigns on food policy, including:
• Message and concept testing using focus groups or public opinion polls; selection and management of research agencies.
• Creative development and materials production; selection and management of production agencies.
• Media planning and placement across traditional and digital channels.
• Event coordination, including press events, campaign launches, and media engagement.
• Draft and review campaign content, including press releases, statements, letters to the editor, opinion pieces, Q&As, fact sheets, blogs, columns, and web/digital content.
• Build and maintain relationships with stakeholders, including government, civil society partners, and media.
• Lead the hiring, management, and guidance of vendors, including media planners, creative agencies, research agencies, and production companies.
• Monitor campaign rollout, track media placements, and evaluate campaign performance.
• Produce reports, presentations, correspondence, and other materials tsupport communication and advocacy objectives.
• Support digital advocacy efforts, including campaign-related social media content and engagement.
• Maintain accurate records of campaign activities and ensure timely reporting to donors and management.
• Lead the development of media advocacy strategies that align with organizational policy objectives.
• Provide strategic advice tthe advocacy and program teams on leveraging media for policy influence.

Key Deliverables

•  Implement national mass media campaigns on food policy
• Develop key messages and concepts
• Draft press releases for mass media campaigns
• Plan and execute campaign activations
• Draft campaign backgrounders
• Support the production of materials for evidence-based campaigns for the food policy program in collaboration with in-country partners, including but not limited to:
• Support partner tmanage deliverables by production agency.
• Keep record of deliverables tensure deadlines are met
• Coordinate partner review of materials produced by agency. Keep track of feedback given and incorporated by agency
• Work with the advocacy team tarrange meetings with government, civil society partners and/or other stakeholders tcoordinate strategy, activities and manage relationships related tfood policy program in the country
• Develop multimedia content for web and digital promotion, including but not limited to blogs, videblogs, newsletter write-ups, case studies, etc.
• Update supplier databases for campaign production and research projects
• Lead the screening and recruitment of agencies for campaign material production
• Brief creative and production agencies
• Monitor and review of creative and production agency deliverables
• Develop and track campaign key performance indicators (reach, engagement, policy influence indicators) and produce post-campaign learning reports.

Qualifications

• Advanced university degree (master’s or equivalent) in communications, media, journalism, public relations, development communication, public health, or a related field is preferred.
• A first-level university degree (bachelor’s or equivalent) with 7 years of relevant experience may be accepted in lieu of post-graduate certification.
• Strong writing, editing, and storytelling skills with the ability ttranslate complex policy intcompelling messages.
• Strong interpersonal and project management skills, with the ability tjuggle multiple priorities and work collaboratively across teams and departments
• Familiarity with Kenya’s media landscape and experience engaging journalists and media outlets.
• Experience working with or managing external agencies (media, creative, or research) tdeliver campaigns.
• Proficiency in digital platforms, social media management tools, and content development.
• Strong organizational, multitasking, and coordination skills, with attention tdetail and ability to meet tight deadlines.
• Fluency in written and spoken English is required.

Experience

• Minimum of 7 years of progressively responsible experience in communications, media relations, or campaign management.
• Experience in communication for development, health promotion, or public advocacy campaigns is an advantage.
• Proven ability tmanage vendors and coordinate multiple partners tachieve campaign objectives.