Media Consumer & Shopper Senior Manager, ECAF at The Coca-Cola Company

Location: Flexible in East & Central Africa

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Consumer and Shopper Media leader will:

• Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
• Step-change the way we think (and act) about connections and media by bringing more science to the planning and execution phases (e.g. ROI, data, …), shifting from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach, and truly leveraging the OESP philosophy
• Step change how we think and use different forms of media to connect better with our consumers
• Ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIs
• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.  Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands
• Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, RMTC Policy, productivity etc.
• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
• Lead the auditing processes with media-related questions
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries within the OU.
• Lead the development and management of the real-time amplification of our brands (calendar, content and media), connecting with PS for the social listening pillar, and with creative strategy and other IMX functions for local content development.
• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU
• Work in close collaboration with PS to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper
• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU
• Leverage all the potential synergies in the media planning and negotiation withing the OU
• The Consumer and Shopper Media leader is a knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU
• He/she is a key player in the IMX team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.

KEY SUCCESS PARAMETERS

Experience

• Significant marketing, media, and leadership experience (15+ years)
• Direct experience with media strategy, planning and negotiation, as well as social media channels
• Preference for individuals that have worked in agencies and/or media vehicles in the past
• Experience working with marketing in the field is preferred
• Experience working in cross-functional and cross-geographical teams is preferred
• Developing and ensuring implementation of multiple activities needed to reach targets
• Leading strategic conversations, negotiations and alignment with senior and key stakeholders
• Work Focus
• Ability to provide input to brand & creative strategy at OU level, and IMX strategies at global level
• Deep understanding of the evolved media landscape
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• High ability to control big media budgets at an OU level
• Ability to work in Agile cross-functional teams
• Ability to lead and develop a diverse, multi-geography team
• Communication Focus
• Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs
• Role will also interact frequently with external parties, particularly agencies and media companies

Language

Fluent in English, fluency in Swahili is preferred

KEY KNOWLEDGE REQUIREMENTS

• MASTERY OF (REQUIRED)                                                              
• MEDIA DEVELOPMENT AND NEGOTIATION                      
• DIGITAL MARKETING                                                           
• CONSUMER AND SHOPPER ENGAGEMENT           
• TEAM MANAGEMENT & LEADERSHIP     
• SOCIAL MEDIA DEVELOPMENT 
• BROAD EXPERTISE IN (GOOD TO HAVE)
• BRAND STRATEGY
• AGILE WAYS OF WORKING