Digital Market Manager at COHERE

Job description

Cohere is looking to recruit for the position of ‘Digital Marketing Manager’ in Kenya who will play an important role in helping us connect with new audiences and donors through our communications. We believe that we have an important message to tell and so many stories of how refugee-led organisations are leading change in their communities and we want to reach people who will work with us and support our, and our partners’, work.

The Digital Marketing Manager will work as part of the Communications team to develop a strategy to grow our online presence, improve our content and optimize our digital platforms, including our website, e-newsletter, our social media channels and our RLO platform Reframe. Through targeted and strategic digital communications we want to showcase our work, deliver advocacy messages and fundraise for our work. We are looking for a creative, ambitious and skilled digital marketeer to join our team in 2023.

Responsibilities

• Design and implement a digital marketing strategy for Cohere, including our Reframe platform with support from the Communications Director.
• Drive conversion amongst audiences to support Cohere’s work through campaigns, advocacy and fundraising campaigns.
• Manage digital platforms to grow audiences, optimize content and improve engagement on web and social pages.
• Creating content to publish on social and web platforms in collaboration with programme, MEAL and advocacy teams
• Improve the usability, design, content and conversion of the Cohere and Reframe website.
• Utilize a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising to increase reach and engagement.
• Utilise tools to build our online communities and keep them engaged in our story and activities.
• Monitor and track progress (traffic and reach) of digital platforms using digital tools and analysis. Guide on the monitoring and evaluating the effectiveness of campaigns.
• Collaborate closely across teams to support on content creation and distribution of news, research reports, impact and information pieces.
• Responsible for planning and budgeting of digital marketing budget.
• Keeping up to date with emerging digital marketing trends to maximise effectiveness of strategies

Essential requirements

• Graduate or Postgraduate degree or equivalent in terms of experience in an RLO or CBO, in a field related to digital marketing and communications.
• Proven progressive responsibility in a similar position.
• Proven experience in
• Developing and implementing digital marketing strategies
• Optimizing SEO and using Google Analytics to track and drive web traffic across websites
• Using online tools to monitor growth and report on progress to increase reach and improve engagement
• Creating social media and web content
• Managing social media platforms
• Using ads and promotions to increase online engagement and convert audiences to follow/donate/campaign/fundraise.
• Managing a digital marketing budget
• Excellent writing skills
• Ability to work diligently as part of busy team
• Strong interpersonal skills and empathy, particularly with regard to working with vulnerable people
• Willingness to travel within Uganda/Kenya and other countries if necessary
• Excellent knowledge of MS Office, Adobe Suite, Google Analytics, SEO tools.
• Reliability and self-reliance
• Strong critical and analytical thinking
• Motivation to cultivate and share knowledge
• Responsible and systematic work approach
• Enthusiasm and self-initiative

Desired requirements

• Experience or strong understanding of challenges faced by refugees and other marginalised communities in East Africa.
• Experience in working in marketing for an RLO or refugee-led initiative or a CBO working on forced displacement.
• Notable initiative and ability to take ownership of projects, manage multiple deadlines, and work effectively independently and collaboratively in a team environment.
• Cultural competence and intelligence, ability to work well in a diverse, multicultural workforce.
• Exceptional willingness to ensure meaningful participation, inclusion, and engagement for all team members and external partners.
• Experience in working within a refugee context including challenging fieldwork conditions.
• Experience working with a diverse team of people from different backgrounds

What we offer

• Working in an international team of visionary and motivated individuals
• Opportunities for personal and professional growth
• Health insurance
• Participating in extensive national and international networks within the humanitarian and development sector
• 25 days of annual leave
• Opportunity to work remotely