Online Brand Manager at LOreal

Responsibilities

• Own the e-marketing strategy, including translation of all brand plans & overall e-commerce strategy into excellent online animations and optimization of our digital shelf across all e-commerce partners in line with our brands’ equity.

Own and enhance online activations & user experience

• Define online perfect store standards for each of our partners & implement the same.
• Own media planning, campaign activation, as well as the relationship and direction of key external stakeholders (digital agency, creative agency, & e-commerce partners) to ensure excellence in execution.
• Own the analysis and reporting of campaign results & KPIs, as a result of implementation of various visibility mechanics and overall campaign execution.
• Generate and drive online shopper customer behaviour understanding to optimize purchase and product interaction paths.
• Digital Shelf: develop excellent PDP content, SEO based product descriptions, SIS & landing pages updates in order to maximize product performance.

Achieve excellence through optimization and innovation

• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within partner platforms.
• Create synergies between inside and outside partners for online campaigns & events.
• Drive Growth, Develop and implement creative solutions to drive and convert more audiences.
• Liaise with planning teams to ensure online assortment constantly available and identify any opportunities to play on exclusive assortments and offers based on statistical analysis, competitive landscape & shopper behaviour.

Manage Competitive, market and best practices intelligence

• Analyze digital role in the consumer path to purchase & consumer online searches.
• Stay up to date with market, consumers & competitors.
• Collect and connect working knowledge with our partners.

Requirements

• Bachelor's degree in Business Administration, Finance, Marketing, Sales, or a relevant field.
• Minimum 2 years’ experience in E-Commerce & Marketing.
• Experience in the FMCG industry is an added advantage.
• Strategic & entrepreneurial mindset.
• Strong analytical skills, & tenacity to think creatively to drive results in a fast-paced environment.
• Collaborative mindset & solution oriented.
• Excellent presentation & communication skills.
• High level of organization & attention to details.
• High passion & enthusiasm for digital & consumer shifts and trends.