Programme Marketing & Communications Associate at African Management Institute (AMI)

Job Description

AMI is looking for an ambitious and talented Programme Marketing & Communications Associate to drive programme-specific marketing and communications initiatives. The candidate will lead targeted marketing and communication efforts that drive programme visibility, recruitment and engagement across AMI’s markets. Working closely with programme, sourcing, sales and marketing teams, the role involves executing strategic communications, managing CRM-driven outreach, coordinating high-impact virtual and in-person events, and continuously identifying new channels and tactics for growth. The Specialist will also analyze project data to generate insights, optimize campaigns and report measurable results, ensuring seamless, high-quality programme delivery across Africa and beyond.

Responsibilities

Programme Communications & Marketing

• Develop and execute strategic communication initiatives that support programme recruitment
• Collaborate closely with programme managers, sourcing, and sales teams to ensure all programme communication needs are met while continuously strengthening sales-marketing alignment.
• Utilize and manage customer contacts through a customer relationship management (CRM) system 
• Continuously research and identify new growth channels, technologies, and innovative tactics to enhance programme communications and marketing
• Coordinate with other marketing team members to deliver reports to different stakeholders including senior management with measurable results from campaigns and communications
• Other programme marketing and communications duties as assigned

Events Management

• Lead the management and co-ordination of virtual and in-person events - webinars, masterclasses, workshops, and conferences - across Africa and other global regions as and when needed as part of programme delivery for projects.
• Develop and implement event marketing and communications campaigns that drive awareness, registration, and engagement.
• Coordinate with internal and external stakeholders to ensure smooth execution of projects and resolve any issues that arise.

Data Analysis and Reporting

• Analyze project data, extract insights, and make data-driven decisions to optimize future marketing & communications efforts.
• Utilize advanced analytics tools to identify trends, patterns, and areas of opportunity for growth.

Requirements

• 5 years experience in similar or related field
• Strong project management skills
• Strong communication skills, both verbal and written, with the ability to engage and influence diverse stakeholder groups.
• Experience working with CRMs & Martech tools (e.g.Google Analytics, Hubspot, Salesforce, PipeDrive, Zoho, Canva, Wix)
• Demonstrated commitment to excellence, innovation, and accountability, thriving in a fast-paced, entrepreneurial environment.
• Undergraduate degree in Marketing or other relevant course from an accredited university.

Benefits

Why join us

A high-impact, diverse and ambitious team with common values: 

• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.

A dynamic office & team life:

• Brand new offices in Westlands, Nairobi
• Monthly team social events and yearly offsite
• Regular learning and coaching opportunities
• A hybrid working model