QSSK-MCF-BM-Brand Manager at Q-Sourcing Servtec Group

DUTIES & RESPONSIBILITIES:

Brand Ownership

• Support Head of Brand Marketing in building our client’s mother brand and our client’s private labels across markets
• Support in campaign development through qualifying & briefing agencies across the region
• Lead on execution of campaigns across different touchpoints
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
• Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
• Lead on the execution of our private label communication campaign across priority markets.
• Work closely with Insights team to measure and act upon Customer Insights and all developed elements

Media Plan and implementation

• Work with Media agency to define and implement optimum media plan for all countries that our client operates in.
• Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
• Coordinate with the Commercial teams to ensure flexibility in planning to maximize commercial revenues and income from advertising sales from media portals
• Define best practices of Online media planning and share across markets
• Communicate the latest trends, updates and best practices in media planning to the team and countries

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
• Develop and implement on the job-training for the team
• Provide inputs for the development of annual manpower plan
• Ensure the implementation of our client’s corporate policies and relevant procedures

Finance Responsibilities

• Ensure alignment of procedures in accordance with the Delegation of Authority (DOA)
• Assist in monitoring allocated budget to ensure compliance and highlight possible issues
• Provide inputs on the preparation of budget when necessary
• Provide inputs on cost reduction measures

KNOWLEDGE, SKILLS, AND EXPERIENCE:

• Bachelor’s degree in business, marketing, or a related field
• 8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
• 2+ years of Retail experience is an advantage
• Excellent communication and writing skills
• Editor skills
• Time Management
• Interpersonal skills
• Ability to work under pressure
• Creative mindset A
• Ability to build agencies and team relationships
• Service oriented attitude
• Inquisitive and resourceful personality
• Superior appreciation of time limitations, priorities, and time allocation
• Demonstrates strong thought leadership and problem solving abilities