QSSK-TA-CDM-Creative and Digital Marketer at Q-Sourcing Servtec Group

Job summary:

The Creative & Digital Marketing role will be to assist in the planning, execution, and optimization of our client’s online & offline marketing and advertising activities. He/She will also be responsible for the promotion of services through digital channels. Incharge of the digital channels and use them to drive brand awareness and visibility.

DUTIES & RESPONSIBILITIES:

General Tasks

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan, manage and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)
• Launch optimized online adverts through Google AdWords, Facebook Ads etc. to increase company sales and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with operational & technical teams to improve the user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Coordinate with the marketing team with offline marketing activities, including retail marketing.
• Maintain partnerships with media agencies and vendors
• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Conduct market research to understand the customer, develop customer personas and experience journeys and identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Create reports on marketing and sales metrics, like conversion rates
• Assist with organizing promotional events
• Coordinate with the Marketing & operational teams to create advertising material
• Coordinate with creative graphic designer and freelancers to produce marketing content.
• Keep organized records of marketing metrics and results of past campaigns
• Monitor competitors’ marketing activities
• Carry out any other duties as may be assigned from time to time

Branding, Design & Marketing Materials

• Assist in protecting the integrity of the company’s brands and all uses.
• Communicate branding guidelines to promoters and residents.
• Responsible for creative design and in addition to have basic knowledge of Adobe Creative Suite- primarily InDesign, Photoshop, Premiere.
• Manage and maintain the company’s social media messaging with an aesthetic that is consistent with the overall company branding.

PR, Digital & Social

• Work directly with the Sales & Marketing Team Leader to prepare a social media plan, timelines and priorities for individual events/performances as well as those with an institutional focus.

 KNOWLEDGE, SKILLS, AND EXPERIENCE:

1. Minimum diploma in Graphic Design, Visual Communication, or related fields.
2. Diverse Portfolio featuring detailed design work.
3. Advanced knowledge of creative graphic design
4. Proven experience managing social media accounts and websites
5. Proficiency with digital data analysis tools, preferably Google Analytics
6. Proven 3 years’ experience as Digital Executive, social media account manager
7. Knowledge of marketing digital tools (e. g Google keyword planner) and techniques
8. Excellent understanding of digital marketing concepts and best practices
9. Experience with B2C social media, Google AdWords, Facebook ads and email campaigns and SEO/SEM campaigns
10. Working knowledge of ad serving tools (e.g., DoubleClick, Adroll, Retargeter)
11. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
12. Basic knowledge of creative content writing
13. Analytical mindset and critical thinking
14. Excellent communication and interpersonal skills
15. Strong analytical skills with a goal-oriented attitude