Regional Growth Hacker - Jumia Prime at Jumia

Jumia Prime programme is Jumia’s fast-growing loyalty programme targeting Jumia’s high-value customers. The Regional Growth Hacker role requires a data-first mindset & “Growth Hacker” skills  to build a 360 degree performance framework through experimentation & analysis. The individual will drive growth activities for Prime across 9-markets regionally in Africa. Primary aims of the position are driving i) engagement ii) value and iii) retention within the Prime segment. 

Your responsibility as a Growth Hacker - Jumia Prime will include:

​Prime CRM Project & Process Management

• Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQL
• Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
• Own local logics / experiments library, conduct recurrent checks and analysis and suggest improvement ideas
• Content writing for the daily campaigns / experiments
• Drive channel performance through data analysis and content testing in order to improve engagement (visit%) and conversions (orders%) by segment and prevent users from opt-out and uninstall

Guarantee the quality of execution of Jumia prime initiatives

• Own the planning and execution of Prime incentives & campaigns
• Follow up to make sure all ETAs are respected and that all is clear to everyone
• Review communication plan & content 
• Drive daily performance during the event to assess the situation and elaborate action plan to correct the performance if needed

​Build awareness of Jumia Prime and its value proposition

• ​Innovative Acquisition Tactics (Referral Campaign).
• Guide Local Growth Hackers in development of  effective Prime CRM
• Ensure marketing plans and strategies are benchmarked against other countries and companies.
• Coordinate across local Marketing Teams to ensure ongoing completion of  Marketing frameworks (Onsite, Social Media, CRM).
• ​Design & Develop Education Campaign (Videos, Social Media, Influencers). 

Basic Qualifications:

Essential Skills

• ​Bachelor's degree in Computer Science, Analytics or Engineering
• Growth hacking mindset - grounding in data & analytics, performance-based marketing.
• Proficiency in English / French / Arabic
• Proficiency and Ms Office (especially Excel)
• Intermediate knowledge of data querying (SQL)
• Self motivated and able to work with cross functional teams,
• ​Project Management, coordination & interpersonal skills, with the ability to communicate effectively

Experience

• Ability to think and act both strategically and tactically.
• ​5+ years of marketing experience, retention, loyalty role.
• ​Experience using data and metrics to measure impact and determine improvements.