Regional Sales Executive- South Nyanza at Shujaa Steel EA Manufacturers

Job Summary 

• We are seeking a highly motivated and results-driven Regional Sales Representative to spearhead the expansion of our business into the South Nyanza market. 
• Reporting directly to the CEO, this role will focus on unlocking new market opportunities, driving revenue, and establishing a foothold in a competitive environment. The ideal candidate will combine strategic thinking with hands-on sales execution to achieve ambitious targets.

Key Responsibilities 
Market Penetration: 

• Develop and execute a strategy to establish Shujaa Steel’s products in the South Nyanza region, focusing on key products like 16-gauge chainlink and heavy-gauge chainlink

Lead Generation: 

• Identify new business opportunities by prospecting potential customers, building relationships, and cold calling hardware stores, contractors, and developers in the region. 

Sales Execution: 

• Present and sell Shujaa Steel products, addressing customer needs and objections, and demonstrating how our products provide long-term value

Negotiation & Closing: 

• Negotiate pricing and terms while maintaining profitability, ensuring customer satisfaction, and closing deals with both large-volume and medium-volume customers.

Relationship Management: 

• Build and nurture strong, long-term relationships with key clients, ensuring customer retention and loyalty.

Competitor Analysis: 

• Regularly analyze the competitive landscape to adjust sales strategies and stay ahead in the market.

Reporting: 

• Track daily activities, including lead generation, sales progress, and market feedback, and provide regular updates to the Sales Manager through Google Sheets and CRM tools.

Key Performance Indicators (KPIs)
Lead Generation: 

• Generate and qualify a minimum number of new leads weekly.

Revenue Targets: 

• Meet and exceed monthly sales and revenue targets for the region.

Qualifications & Skills

• Education: Minimum of a Diploma in a Business-related field.
• Experience: Prior sales experience in FMCG or construction products is highly desirable.

Skills:

• Sales Skills: Demonstrated success in prospecting, lead generation, and closing deals, with strong negotiation and relationship building skills.
• Market Knowledge: Familiarity with the South Nyanza region and its construction or hardware industry is a plus.
• Self-Starter: Ability to work independently, manage time effectively, and thrive in a remote role.
• Resilience: Strong ability to handle rejection, overcome objections, and maintain persistence in competitive environments.
• Communication Skills: Excellent verbal and written communication skills, with the ability to engage and influence decision-makers.
• Adaptability: Ability to adjust strategies based on market conditions and customer feedback.
• Data-Driven: Comfortable using sales tools like CRMs, Google Sheets, and reporting software to track and report on performance.
• Cultural Sensitivity: Understanding of local market dynamics, customs, and buyer behavior in the South Nyanza region.

Company Culture & Growth 

• At our company, we promote a culture of innovation and decency. We value treating everyone—customers, suppliers, and colleagues—with respect, and we encourage ambition and self-development. With a focus on rewarding performance, we offer significant opportunities for growth, including the potential transition to a Sales Manager role for top performers.

Challenges 

• The key challenge in this role will be to successfully penetrate a market dominated by established competitors. We seek a candidate with resilience, a strategic mindset, and the ability to think creatively in addressing this challenge.

Compensation

• Performance- Based Compensation: Tiered commission structure.
• Probation Period: 3month probationary period

Additional Benefits:

• Travel allowance and reimbursements.
• Company phone and airtime.
• Training on varied skills