Regional Sales Manager - Lower Eastern at BASF East Africa Ltd

Responsibilities

• The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area.

Duties will include the following:

• Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments
• Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings
• Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making
• Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers
• Implement credit risk management for retailers as well as manage distributors and the entire route to market channel
• Create strong relationships with retailers and farmers as part of CRM efforts to maintain customer loyalty
• Ensure adherence to all BASF guidelines and procedures in order to maintain compliance standards

Qualifications

• Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field
• Minimum 5 years of experience in marketing, sales, technical and business development preferably in Lower Eastern Region
• Extensive knowledge and experience in the crop protection industry in Kenya
• Strong skills in key account management and field/project management
• Excellent written and oral communication skills
• Self-driven and motivated with strong organizational abilities
• Proficiency in Microsoft Office programs