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  • Posted: Apr 16, 2026
    Deadline: Not specified
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    The company opened its first manufacturing facility in Mombasa, Kenya, in 1962, rapidly widening its reach to include further countries in East Africa, and then Southern Africa. In 2003, all operating companies were reversed into the current holding company called Safal Investments Mauritius Limited and conduct its business across Africa as the Safal Grou...
    Read more about this company

     

    Regional Sales Manager

    Key responsibilities:

    • Achieve product-wise, profile-wise, targeted product mix, including new products
    • Lead and manage regional marketing and sales operations
    • Develop and execute regional distribution strategies to increase penetration and availability
    • Build and maintain strong dealer relationships and expand business
    • Maintain a strong market intelligence system and analyse trends for decision-making
    • Manage the regional distributor's financial health
    • Lead and coach a team of area sales officers and ensure the achievement of objectives
    • Commercialization of new products and innovations in the region.

    Requirements

    Qualifications required:

    • Minimum academic qualification:  Bachelor’s Degree in a relevant field
    • Qualifications as an added advantage:  Diploma in Sales & Marketing
    • Professional registration:  

    Experience required:

    • General work experience (years): 7-10 years
    • Specific to the position (level/discipline/years): 7 years
    • Industry:  FMCG

    Key competencies and skills:

    • Excellent Communication skills
    • Analytical skills
    • Leadership Skills
    • Sales acumen
    • Presentation skills
    • Interpersonal skills
    • Problem Solving skills
    • Strong planning & organizing skills
    • High on initiative and ability to manage ambiguity
    • Ability to understand and disseminate technical concepts effectively

    Language requirements:

    • English
    • Kiswahili

    Computer literacy:

    • MS Office packages
    • ERP Systems

    Personality profile:

    • Positive
    • Business-centric
    • Fast-paced and prompt
    • Achievement oriented
    • Energetic and Enthusiastic

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Safal Group on safal.mcidirecthire.com to apply

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    View All Vacancies at Safal Group Back To Home
Average Salary at Safal Group
KSh 370K from 2 employees
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