Regional Sales Manager - Upper Central Rift at BASF East Africa Ltd

Duties will include the following: 

• Grow BASF’s regional sales, product presence and market share
• Deliver all sales targets across the year
• Build strong relationships with distributors, retailers, farmers and partners
• Acquire and develop new customers while strengthening existing accounts
• Maintain an accurate regional farmer database
• Manage demonstration trials to generate growth in sales
• Collaborate with key industry stakeholders - such as Cereal Growers association, Potato Council
• Represent BASF at trade shows, field days and key industry events and support marketing with farmer testimonials
• Track competitor activity and market trends to identify opportunities
• Visit farmers daily, understanding their needs and requirements and prescribe our solutions to be delivered either directly or via distributors
• Present technical and product information to customers and internal teams
• Manage the full route to market process, including distributor credit risk
• Collaborate with Marketing, Technical, Supply Chain and Finance teams

WHAT YOU OFFER

• Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or related field
• Experience and understanding of the crop protection industry in the Upper Central Rift regions
• Minimum 5 years’ experience in marketing, sales, technical support, and/or business development
• Proven key account management experience
• Experience in fieldwork and project management
• Strong written and verbal communication skills; excellent organisational ability
• Self-driven, proactive, and motivated team player