Research Manager at Safaricom Kenya

Key Accountabilities

• End to end research project management – Design, Execute and manage quantitative and qualitative research projects from brief to presentation
• Uncover Customer & Market Needs: Investigate customer satisfaction, brand perceptions, innovation suitability, and market sizing for key segments
• Monitor and Track the Competition: Conduct competitive intelligence analysis—monitoring competitor pricing, product launches, marketing campaigns, and network performance
• Support Innovation and Product Development: Work with innovation team and product managers to test concepts, features, and pricing for new services while applying HCD techniques (User Experience Research)
• Analyse and Synthesize Data: Analyse research data and outputs, market reports, and industry trends to identify key insights
• Create Compelling Stories: Prepare clear, visually engaging reports and presentations that tell a story and provide clear, actionable recommendations to stakeholders
• Vendor Management: Brief and manage external research agencies to ensure they deliver high-quality, timely, and cost-effective insights

Other responsibilities

• Research Methodology & Execution: Proficiency in designing surveys, discussion guides, and utilizing key qualitative and quantitative research techniques
• Data Analysis, Synthesis & Insights Communication: Ability to analyse data sets to identify patterns, trends, and key insights, not just report numbers. Skill in creating clear, concise, and visually engaging reports and presentations that tell a compelling story
• Technical & Analytical Tool Proficiency: Competence with key tools and data analysis software (SPSS, Excel, Power BI)
• Ai and Machine Learning Awareness: Understand how to use Ai tolls for predictive analysis and uncovering deeper relationships
• API and Integration Knowledge:  understanding how to connect different data sources to create a single customer view
• Digital research Tools – Experience with Agile, DIY platforms for rapid iterative testing
• Project Management: Ability to manage multiple research projects simultaneously, from brief to delivery, ensuring they are on time and on budget
• Commercial Acumen: Understanding how research insights connect to business goals, such as revenue, customer retention, and market share.
• Tech & Telecom Curiosity: A genuine interest in the industry's products, services, and trends
• Stakeholder Orientation: Focus on understanding and addressing the core business questions of internal clients
• Health and Safety- Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

Qualifications

Must have technical / professional qualifications:

• Bachelor’s Degree from a recognized university preferably Data Science, Statistics, Economics or related field
• 6 years’ experience in a Market research role or M&E - proven hands-on experience with Research Methods
• Strong Analytical, Story Telling, Critical Thinking and Problem-Solving Skills
• Self-Starter attitude who is also a team player