RFP - Public Opinion Research Services Consultant at Habitat for Humanity International

Key responsibilities include:

In summary, the selected organization(s) will be responsible for the following related to public opinion polling:

• Survey Design: Developing a robust survey instrument capable of capturing nuanced insights into perceptions of individual and public housing opportunity. The survey should be designed to be culturally sensitive and appropriate for diverse populations.
• Survey Administration: Conducting the survey across the selected countries and ensuring nationally representative sampling. This includes a demonstrated capacity for reaching particularly poor and/or illiterate populations, potentially through adapted methodologies (e.g., in-person interviews, visual aids).
• Data Collection: Executing the survey fieldwork, managing enumerators, and ensuring data quality and integrity.
• Data Synthesis and Analysis: Cleaning, processing, and analyzing the collected quantitative data. This includes statistical analysis to identify key trends, disparities, and correlations related to housing equity and technical documentation of data.
• Summarized Technical Report: Preparing a technical report detailing the methodology, data documentation, and analysis of the quantitative research. This report will be for only HFHI technical staff and no more than 15 pages.
• Media engagement and positioning
• This qualitative public opinion research will inform a global thought leadership product aiming to reach global decision makers, civil society, partners and the development sector with data that has never been available before; and to highlight breakthrough insights that shape the conversation around equitable housing with target audiences including in media, donor, and the development sector.
• Generating earned media is critically important to reach and influence these target audiences and the broader housing agenda. Therefore, HFHI is seeking an organization(s) with experience designing approaches and analyses that earn media attention. Extra consideration will be given to applicants who partner with a US-focused media outlet. Applicants should describe how they would account for media interest, angles, and engagement as part of their proposed approach.
• Please include any potential media partnership connections/recommendations, media integration with the research approach, or media-oriented events (i.e. involving media in polling; follow-up interviews with participants).

Key responsibilities include:

• Identify Breakthrough Research Outcomes for Media: Identify data points and stories from the public opinion research that have the greatest potential for earned media coverage. This would include media angles that connect the public opinion survey to the quantitative scoring index of countries globally.
• Communication of Technical Content: Translating complex findings into accessible, engaging, and impactful prose or graphics. This includes creating compelling data visualizations and storytelling elements. HFHI does not expect a report of technical findings, but rather a compilation of data through other means (e.g. data visualizations, web pages, data portal, PPT slides, bullet points, etc.). It should include:
• Major talking points: This would be a synthesis of major compelling research findings, seen through the lens of earned media coverage.
• Multiple data cuts / points: This should allow HFHI to pitch to different audiences or with different angles.
• Content Strategy: Proposing and implementing content strategies for the report that are designed to garner significant earned media coverage and foster public engagement around global housing equity. An analysis of current trending conversations around housing equity and white space available to serve as a leading voice should inform polling questions, research methodologies, and report content.