Route to Market Manager at The Coca-Cola Company

Key Purpose Statement

The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively. 

Key Duties & Responsibilities    

• Identify, codify and deploy best practices, core processes and enabling systems 
• Design and deploy capability building assets, including learning solutions, development programs, working with the country HR
• Support local adoption and embedding through training, guidance, coaching and constructive challenge
• Measure and benchmark key dimensions of S&D performance for the country
• Provide specialist support for complex projects, incl. business development
• Support the Director on providing strategic thought leadership and content that shapes business strategy and plans
• Inform decisions with regards to Route to Market design and execution strategy
• Scoping and designing learning solutions for Sales Force Effectiveness

Skills, Experience & Education    

Experience

• A minimum of 5 years of relevant corporate experience
• A track record of delivering results in a Sales role that focused on building capability
• Sound knowledge and experience in implementing Route to Market (RTM) or Route to Consumer (RTC) strategies  in traditional trade; modern trade; customer segmentation and channel management in an FMCG environment will be an added advantage. 

Education

• Minimum of a Bachelor’s degree in Commerce or any other Business related course
• Professional Certification and a Masters degree will be an added advantage