Sales and Marketing Manager at Rose Avenue Group

Job Responsibilities

• Establish positioning, identify target audiences, and develop sales and marketing plans with specific objectives across different channels and segments
• Development and generation of new market business leads & pricing strategies
• Promote the company’s products & services to increase market share, increase brand awareness and oversee the company’s attendance at major industry-related events.
• Identifying and implementing innovative sales strategies, business development, and coordination of marketing activities
• Oversee the design, branding, advertising, and production of promotional materials such as website and brochures
• Analyzing market trends, preparation of forecasts, and liaising with third-party marketing agencies
• Development and management of the marketing team’s budgets
• Promoting strong client engagement, retention, and attraction strategies
• Provide leadership, direction, mentoring, and professional development to the sales and marketing team
• Establish and maintain business partnerships with key stakeholders both internally and externally

Other Requirements

• Bachelor’s Degree in Marketing, Communication, Business Administration, or any related field from a reputable institution
• Master’s Degree in a relevant field will be an added advantage
• Marketing Society of Kenya, Chartered Institute of Management Professional qualification or its equivalent from a recognized institution
• Member of MSK, CIM, or relevant professional body
• 8 years of work experience with a minimum of 3 years as a Sales and Marketing Manager, preferably in the insurance or banking sectors
• Experience in identifying and developing new market opportunities
• Extensive knowledge of marketing strategies, channels, and branding
• Strong commercial business acumen with an innovative and entrepreneurial mindset
• Demonstrated ability to communicate effectively at all levels of the company including reporting to the Board of Directors
• Excellent communication, interpersonal, and client relationship skills
• High level of integrity; Able to maintain utmost confidentiality of information in their possession
• Exceptional analytical and problem-solving skills
• Strong organizational and creative thinking skills
• Excellent leadership, team building, decision-making, and presentation skills

Deadline: 20 Dec, 2022