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  • Posted: Mar 30, 2026
    Deadline: Not specified
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    Tropikal Brands is a truly African and Kenyan company. Having been in the market for more than 20 years, we have a proud heritage and an even brighter future lit by our ambitious plans to be the leading manufacturer of household, personal care, food and baby products and distributor of quality multinational brands.
    Read more about this company

     

    Sales Supervisor- General Trade (Gt)

    We are looking for a results-driven Sales Supervisor to lead and manage a team of Sales Representatives within an assigned territory. The role is responsible for delivering volume, revenue, market share, and distribution targets while ensuring strong trade execution and team performance.

    KEY RESPONSIBILITIES

    • Lead, coach, and supervise Sales Representatives
    • Deliver territory sales targets (Volume, Revenue, Collections)
    • Drive numeric and weighted distribution
    • Monitor stock levels and minimize out-of-stock situations
    • Implement trade marketing initiatives in assigned region
    • Ensure route discipline and daily sales reporting
    • Manage debtor days and credit control within territory
    • Conduct regular market audits and competitor analysis
    • Drive team capability development and performance reviews

    MINIMUM REQUIREMENTS

    • Bachelor's degree / Diploma in Business, Marketing, or related field
    • Minimum 4-5 years' FMCG sales experience At least 2 years in a supervisory role
    • Strong understanding of General Trade route-to-market
    • Valid driving license (motorbike/car depending on territory)
    • Strong leadership and coaching skills
    • High accountability and target orientation
    • Vary Competiz
    • Volume growth %
    • Revenue achievement%
    • Distribution expansion
    • Strike rate & call efficiency
    • .Collection rate / Debtor days
    • Team performance score Market share growth

    Check how your CV aligns with this job

    Method of Application

    Interested candidates should submit their CV and relevant documentation to: hr@tropikal.co.ke Subject Line: SALES SUPERVISOR - GENERAL TRADE (GT)

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