Sales Team Lead-FMCG at Smart Sales

The Mastering Business Growth Company(Smartsales Kenya) is a results-driven sales capability training and coaching specializing in sales training programs and sales recruitment services that support businesses build high-performing sales teams. We empower companies to increase revenue, close more deals, and scale with confidence.

Position Overview

We are seeking an experienced and results-driven Sales Team Lead– FMCG to manage a sales team, drive sales performance, achieve targets, and develop the team into high-performing sales professionals. The role involves hands-on selling, team leadership, training, recruitment, and performance management.
Key Responsibilities

Sales & Business Development:

• Drive primary and secondary sales to achieve monthly, quarterly, and annual targets
• Develop and execute sales strategies aligned with company objectives
• Monitor market trends, competitor activity, and customer feedback

Team Management:

• Manage, motivate, and lead a sales team to deliver consistent results
• Set individual targets and KPIs for team members
• Conduct regular field visits, coaching, and performance reviews
• Ensure discipline, productivity, and effective route planning

Sales Training & Development:

• Deliver structured sales training programs
• Coach team members on selling skills, product knowledge, and negotiation
• Identify skill gaps and create improvement plans
• Act as a Trainer, upgrading the team’s overall effectiveness

Recruitment & Hiring:

• Interview, shortlist, and select sales executives 
• Support onboarding and induction of new hires
• Build a strong, capable sales team aligned with company culture

Reporting & Administration:

• Prepare daily, weekly, and monthly sales reports
• Track target achievement, incentives, and team performance

Qualifications

• 5 years of  demonstrated team leadership/management exposure
• Strong FMCG sales and distribution knowledge
• Proven ability to manage and develop sales teams
• Excellent selling, negotiation, and communication skills
• Experience in training and coaching sales staff
• Target-driven with strong analytical and reporting skills
• Leadership mindset with hands-on field experience

What We Offer

• Base salary + commissions
• Career development opportunities with a growing company.
• Ongoing sales training and personal development.
• Supportive, entrepreneurial team culture.