Segment Marketing Manager at Safaricom Kenya

DESCRIPTION

• We are pleased to announce the vacancy for Segment Marketing Manager within Consumer Business Unit.  In keeping in line with our current business needs, we are looking for a person who meets the criteria below.

Brief Description

• Reporting to the Segment Lead- HOME, the role holder will be responsible for;
•  Driving transformation of our business by establishing Safaricom HOME as the online lifestyle converger for the entire family to accelerate innovation and spur revenue growth.
•  Delivering an integrated family proposition, communicate in compelling ways, consistently engage and delight the family with experiences tied to their passion points.

Key Responsibilities

•  To help design and execute the overall HOME strategy based on customer insights to drive quality acquisition that will increase the segment size, revenue, profitability and deliver NPS #1.
•  Co-create the annual HOME platform plan with key stakeholders with clear growth drivers to be executed quarterly focusing on the 4 transformative pillars: Acquisition, Communication, Engagement and Experience.
•  Drive factual and insight led conversations and decisions on HOME across the entire Organization.
•  Initiate and generate innovative ideas for each of the 4 transformative pillars above.
•  Design and bring to life GTM activities tied to the HOME strategy along with channels and product teams.
•  Provide inputs on pricing and product development based on consumer insights to Product, Finance and Strategy team.
•  Review and shape the communication strategy and plans working closely with brand team, media and advertising agency to ensure that all ATL & BTL communication is in line with the HOME positioning and strategy.
•  Ensure consistent and proactive tracking, measurement and evaluation of activities, HOME performance to deliver on mission and commercial targets.
•  Manage budgets efficiently, ensure positive ROI with no overspend to deliver on the HOME objectives.

QUALIFICATIONS

•  A degree in marketing, business administration.
•  6 years + experience in Product/Category/Brand Marketing roles.
•  Experience in marketing Home/Family solution.
•  Strong creative and conceptual skills.
•  Attention to detail with excellent interpersonal and communications skills.
•  Self-Starter, excellent planner and organizer. 

Last Date to Apply: Jun 29, 2023