Senior Analyst: Retail Marketing at Cellulant Corporation

JOB SUMMARY: 

We are looking to hire a passionate & performance-driven senior retail marketing analyst who will be responsible for analyzing the performance of the markets, territories, merchants, stores, and teams to influence growth by identifying the growth areas where the team can focus on. You will track all the performance metrics, providing updates and reports for the retail team and other instore stakeholders. You will report to the Group Head of Retail Marketing; your key relationships and stakeholders will be retail marketing leads & territory retail executives.

CORE RESPONSIBILITIES:

Operations Excellence.

Tracking & Analysing Instore Performance.

• Growth initiatives per store.
• Activity rate & growth rate.
• Actuals vs target per store/merchant/market.
• Return on investment (activations & campaigns).
• Tracking store retention (Weekly, Monthly, Yearly).
• Value extraction rate.
• Tracking growth & decline trends & alert the team.
• Through insight, reduce churn by 70%.

Tracking & Analysing Team Performance.

• Tracking the performance of territories (Live stores, Active, Activity rate & Growth Rate).
• Tracking performance of stores with activation vs without.
• Tracking the performance of OGA (Activity rate, growth rate) and alerting on incompetence.
• Tracking the return on OGA investment & alerting.
•  Review monthly wages (Retainer + Commission) vs performance.

Tracking & Analysing Pipeline.

• Tracking the pipeline vs signup/onboarding.
• Tracking the growth vs target growth rate.
• Tracking shop for each merchant & Store.
• Drawing insights on how to get 30% shop by month 4.

Through Insights, Drive 10% MoM Growth.

EXPERIENCE REQUIRED:

Must-Have Experience;

• 3+ years working with big data analysis or Product/Growth analysis.
• Experience with digital fintech (Financial Services) products.
• Experience that will count in your favor;
• Previous data analytics experience.
• Large company consumer marketing experience but with a strong commercial and entrepreneurial outlook.
• Digital & mobile marketing experience.
• Proven experience in driving brand visibility.
• Good understanding and experience in distribution channels/networks.

Nice To Have Experience;

• Digital Payment Products Experience.

QUALIFICATIONS, SKILLS & PERSONAL ATTRIBUTES:

• A University Degree in Marketing, Business Management, Finance, or any related area.
• Industry Certification in either; Digital Marketing, Distribution, Trade Marketing, PR & Communications, or Branding.
• Analytical & Excellent at numbers.
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience.
• Excellent interpersonal, leadership, organizational, and communication skills.
• Expertise in creating rigor around activation metrics and managing yourself and/or others to drive to these metrics.
• Drive innovation and customer advocacy. Be a positive change agent with a “can-do” attitude.
• Superb leadership, communication, and collaboration capabilities.
• Excellent time-management and organizational skills.
• Ability to facilitate working with and influencing cross-functional teams and departments in an environment of rapid growth.
• An intellectually curious, quick study who will learn the business quickly.
• A conscientious, curious, hard-working individual who craves accountability and loves to solve complex problems.
• Self-starter/autonomous.