Senior Brand Manager - Sub Saharan Africa at Haleon

In this position you will be responsible for (but not limited to):

Category Growth Strategy and Execution

• Develop and execute category and brand strategies that drive category, commercial and brand growth, market share growth, strengthen brand equity and deliver short- and long-term business growth by developing and executing winning category lead strategies

End-to-end Marketing campaign management

• Lead the planning, development and execution of integrated marketing campaigns for your assigned brands and markets.
• Manage creative agency end to end – contracting, briefing and SPM.
• Ensure on-time, on-budget delivery and brand-aligned outcomes.

Driving Commercial and Brand Growth Win As One

• Collaborate with cross functional teams to identify growth opportunities, optimize brand performance, and deliver both volume and value targets across key markets

Media and Channel Strategy and Management

• Define the right channel and media mix for your brands.
• Develop and execute the right connections plan annually that will deliver maximum and quality reach, frequency and engagement.

Innovation and NPI

• Work closely with business unit brand and innovation teams to identify the right innovations from your brand and category extension in your market.
• Manage end to end new product introduction gate processes and Go-to market for innovation products.

Go To Market Executional Excellence

• Ensure best-in-class, timely and flawless execution of brand plans and activations at every touchpoint, partnering with sales and trade marketing to deliver consistent brand presence and consumer activity impact

Product and Brand P&L Management

• Own the brand’s financial performance, managing budgets, pricing, and profitability to deliver sustainable business growth.

A&P Management

• Management and ownership of brand Advertisement and promotional budgets to ensure that all budgets are being utilized and optimized as per annual approved A&P guidance and brand plans  

Marketing Operations and Project Management

• Oversee day to day marketing operations, ensuring efficient project planning, timely delivery, and strong alignment across internal stakeholders and external partners

Be a Brand Champion and advocate!

Qualifications & Skills:       

Essential          

• A university degree
• +5 years Marketing experience in FMCG, Beverage industry
• Innovative and growth lead strategic thinking
• Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
• Sound technical knowledge of brand building, advertising, media, and marketing research disciplines
• Good financial acumen
• Experience in Innovation and New Product Innovation governance and Go-to-Market
• Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert