Senior Creative Director at Gap Recruitment Services Limited

Job Purpose:

Our client in the mobile industry is seeking an experienced and highly creative Creative Director to lead brand strategy, content development, and campaign execution. The ideal candidate will have a strong background in creative direction, branding, and digital marketing, with the ability to develop innovative campaigns that drive engagement, sales, and brand awareness. This role requires a blend of artistic vision, leadership skills, and technical expertise to ensure the brand stands out in a competitive market.

Key Responsibilities:

Creative Strategy & Branding:

• Develop and execute creative concepts, campaigns, and storytelling strategies aligned with the company's brand and business objectives.
• Oversee and maintain brand consistency across all marketing channels, including digital, print, social media, and retail displays.
• Lead the creative process for product launches, advertising, and promotional campaigns, ensuring innovative and compelling messaging.

Content Development & Market Research:

• Research African localized content adapted to different media and continuously optimize content through data-driven insights.
• Plan, promote, and review brand marketing content to increase user engagement and activity.
• Collaborate with the marketing team to create impactful product promotions that effectively combine content creativity with product selling points.

Team Leadership & Stakeholder Collaboration:

• Build and lead a team of designers, copywriters, and content creators, fostering a collaborative and innovative work environment.
• Work closely with marketing, product, and sales teams to translate business goals into effective creative strategies.
• Oversee relationships with external agencies and production houses to ensure high-quality output within budget and timelines.

Trend Analysis & Performance Monitoring:

• Stay ahead of mobile industry trends, consumer insights, and emerging technologies to integrate cutting-edge ideas into campaigns.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize engagement and return on investment (ROI).

Qualifications and Skills:

• Bachelors or Masters degree in Graphic Design, Marketing, Advertising, or a related field.
• Minimum of 6 years of experience in a creative leadership role, preferably in a marketing agency, mobile industry, or consumer electronics sector.
• Proven expertise in branding, digital marketing, and multimedia content production.
• Excellent content creation ability, with strong conceptual thinking.
• Experience in product promotion, with the ability to effectively combine creativity with product positioning.
• Basic graphic design skills.
• Strong copywriting skills with the ability to create compelling marketing content.