Senior Marketing Manager at Pesapal

Role Description

We are looking for a passionate, performance-driven marketing professional to join our team based in our Kenya offices. The role has three anchors:-

• Performance Marketing- growing Pesapal’s Share of Payment across all products through impactful marketing campaigns that resulted in a>80% activity rate for Pesapal products.
• Brand Building- Ensuring we consistently grow brand equity for our corporate and product brands.
• Marketing operations excellence:- You are a high-level manager with strategic planning and implementation functions.
• A successful candidate will be a customer champion, have a strategic and analytical mindset, embrace creativity, and communicate effectively with internal and external partners. Additionally, you must have the ability to succeed in a heavily matrixed environment, where success is dependent on your ability to collaborate with partners across the business in a positive, productive, and transparent way.

Duties and Responsibilities:
Strategy

• Define and implement marketing strategy, including people/teams involved (across the business), their inputs & outputs, decisions and reporting team and daily/weekly/monthly outputs;
• Hire, manage and drive a motivated and high-performing marketing team
• Oversee all key marketing activities aimed at growing our product usage

Brand

• Develop marketing campaigns to increase the brand visibility for Pesapal across all key chosen markets
• Develop Partner Marketing campaigns with Merchants to push usage & Adoption of

Services

Establish a process for decision-making around Brand and Product growth:

• Performance Marketing
• Develop marketing campaigns to drive usage and adoption of our payment solutions
• Analyse data to track effectiveness and identify new opportunities or strategies
• Determine, track, and manage data points for product growth

Marketing Operations

• Design and enforce a product feedback mechanism/system/process that works and is responsive
• Search out new channel partnership opportunities to help drive product growth
• Develop and oversee a marketing metrics management system and ensure that the marketing team has processes to drive their success both internally and externally

COMPETENCIES

Experience & Education

• 5+ years of marketing experience with a focus on direct marketing skills, including segmentation, creative development with internal and external agencies, A/B testing and measurement
• Previous experience as a product marketing manager will be a strong advantage
• Previous experience as a consumer marketing manager would be a plus
• Data-driven marketing manager with up-to-date knowledge of cutting-edge marketing techniques
• Previous advertising experience is a plus
• Large company consumer marketing experience but with a strong commercial and entrepreneurial outlook.
• Have experience with digital products - knowledge of app/ussd nice to have
• Digital & mobile marketing experience
• Proven experience in driving brand visibility
• Good understanding and experience in distribution channel/network Skills
• Analytical & Excellent at numbers.
• Facilitate working with and influencing cross-functional teams and departments in an environment of rapid growth.
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience
• Excellent interpersonal, leadership, organisational, and communication skills
• Expertise in creating rigour around activation metrics and managing yourself and/or others to drive to these metrics.
• Drive innovation and customer advocacy. Be a positive change agent with a “can-do” attitude
• Superb leadership, communication, and collaboration capabilities.
• Intellectually curious, quick study who will learn the business quickly.
• Conscientious, curious, hard-working individual who craves accountability and loves to solve complex problems.
• Self-starter/autonomous
• Excellent time-management and organisational skills.
• A relentless executor who is able to take moonshot ideas and break them into solvable problems.
• Not afraid of hard work, and no task is too banal if it contributes to achieving the desired goals.

Measuring Success: KPIs Core to the Role

Ultimately, the success of this role is going to be measured around two key Northstar metrics:

• Brand awareness growth: soft metrics to measure Pesapal’s brand footprint across our chosen markets
• Product Growth: KPIs have been set around the AARRR Funnel for driving growth
• Acquisition/Engagement
• Activation/Usage-
• Retention
• Revenue
• Referral