Senior Sales & Marketing Executive (5 Positions) at Optiven Limited

Job Purpose

Drive sales conversions and revenue growth through lead generation, client relationship management, and effective marketing activities, while ensuring compliance with real estate regulations.

 Core Responsibilities

• Drive end-to-end sales performance by generating, qualifying, and converting high-value leads through cold calling, referrals, digital platforms, corporate partnerships, and market activations.
• Consistently achieve and exceed assigned sales and revenue targets through strategic prospecting, negotiations, client presentations, site visits, and timely deal closure.
• Build, manage, and retain strong client relationships by providing professional pre-sales engagement, guided site visits, and structured after-sales support.
• Support and execute branding and marketing initiatives by implementing approved marketing strategies, participating in activations, and analyzing market trends to identify new business opportunities.
• Actively market and promote Optiven products both locally and internationally, targeting individual, corporate, and diaspora clients.
• Maintain accurate and up-to-date CRM records, ensure proper sales documentation, and comply fully with real estate laws, company policies, and regulatory requirements.
• Prepare and submit accurate daily, weekly, and periodic sales reports, forecasts, and activity logs to management.

Qualifications & Experience

• Diploma or Bachelor’s degree in Business Administration, Commerce, Sales, or Marketing.
• At least five (5) years’ proven sales experience, preferably within the real estate sector, with a strong track record of meeting or exceeding targets.
• Sales and Marketing certification is an added advantage.
• Must possess a valid passport; possession of a USA Visa will be an added advantage.

Key Skills

• Strong sales, negotiation, and communication skills.
• Knowledge of the Kenyan real estate market.
• Tech-savvy with strong social media presence.
• Analytical, organized, and target-driven.