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  • Posted: Oct 14, 2026
    Deadline: Not specified
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    Capwell Industries Limited (henceforth referred to as CIL) started its operations in 1999 with a modern maize milling factory in Thika. It manufactures high quality flour, rice pulses and porridges, using the best processes and technologies available. CIL has since diversified its operations to rice milling, porridge milling, packaging of wheat flour and distribution of fruit juice

     

    Shopper Marketing Manager

    Purpose

    • Lead Capwell's shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial

    Experience

    • 5–7+ years' FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge

    COMPETENCIES

    • Technical: shopper marketing and insight
    • Commercial Analytics · Marketing ROI
    • Budget Management Behavioural: Commercial Orientation
    • Shopper Focus · Strategic And Analytical Thinking
    • Influencing Without Authority
    • Collaboration
    • Negotiation
    • Execution Discipline
    • Accountabilit

    Check how your CV matches this job

    Method of Application

    SEND YOUR CV AND ENQUIRIES TO Nassim Kassim, Ignition Consortium · nkassim@ignitionconsortium.com SUBJECT LINE AND DEADLINE Quote the role title, e.g. “Category & Innovations Manager – Flours – Capwell”. Applications are reviewed on a rolling basis until each role is filled.

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