Social Media Communications Specialist, Communications and Development Support at Management Systems International

• The Social Media Communications Specialist will participate in the full scope of strategic communication support tasks including the development and production of information products and publications, event coverage, field work, photography, social media management, strategy development, videography, and writing. The Specialist will have an emphasis on digital and social media platforms. This position will report to the Deputy Chief of Party and work full-time at MSI’s office in Nairobi.

Responsibilities:

• Maintain  a clear understanding of the mission’s bilateral and regional portfolio and structure, as well as mission and agency communications objectives.
• Develop a social media strategy that articulates the role of social media in achieving the mission’s communications strategy and outlines how platforms are managed for USAID.
• Assign to staff and follow up on content development, ensuring appropriate tone and relevance of messages to programmatic priorities, and managing partner-generated content.
• Coordinate closely with the client, MSI teams, and implementing partners (IPs).
• Develop, plan, and conduct social media campaigns on a quarterly basis.
• Draft original social media messaging and toolkits with proposed text, corresponding links, and appropriate images on a daily basis.
• Develop and maintain a list of e-newsletters, websites, blogs, and other reputable sources of content for use by colleagues.
• Manage the automation and optimization of social media performance measurement and optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis etc. to drive further visibility and engagement.
• Set KPIs for campaigns and develop monthly, quarterly, and annual analytics for all managed platforms.
• Work with the Data Scientist to develop an automated system of culling analytics into real-time dashboard.
• Develop and deliver general and advanced social media training for IPs and communications staff including advertising, content development, analytics, etc.
• Set up social media advertisements and buys within the budget and provide a return on investment for ad spend.
• Contribute to the professional presentation and execution of communications products and services and contribute to systems to track metrics/indicators.
• Produce compelling, relevant content that adheres to USAID branding and style guidelines.
• Interpret and tailor complex, technical content and make it understandable for different audiences.
• Participate in and contribute to presentations, strategy, and performance review meetings.
• Be a part of the editorial and creative process, bringing new and creative ideas to the table based on expertise and research.
• Conduct interviews, take photos, videos, and otherwise support field work.
• Work with other Photographers and Videographers to capture human interest stories.
• Review relevant reports, news articles, social media handles, and other online information in preparation for tasks or to provide feedback to client.

Qualifications:

• Bachelor’s degree in a relevant field is required. Social media or digital marketing certifications are preferred.
• Minimum five years of relevant professional experience in journalism or public relations, including experience in digital technologies such as Meta Ads, Twitter Ads, Brandwatch or others is required.
• Experience with and broad knowledge of digital websites, social networking, email, and blogging, photography and videography to seamlessly apply to multiple scenarios is required.
• Experience working and traveling in Kenya and in-depth understanding of Kenyan culture, geography and development issues is required.
• Experience with non-governmental organizations, donors, and/or agency or mass media is preferred.
• Experience in building the capacity of others on how to develop content for social media is preferred.
• Experience with managing influencers and user-generated content is preferred.
• Strong written and verbal fluency in English and Kiswahili is required.