Social Media & Graphics Designer Lead at Victory Farms

Roles & Responsibilities:

• Lead the creative process for all brand and marketing materials, including digital, print, and social media assets.
• Develop and maintain brand guidelines, ensuring consistency across all marketing channels.
• Work within the marketing team to conceptualize and execute innovative campaigns that resonate with target audiences.
• Create visually appealing and on-brand graphics, layouts, and designs for websites, social media, email marketing, print collateral, and more.
• Initiate all stages of design, from concept to production, ensuring high-quality results that meet project goals.
• Manage any outside designers, providing guidance, feedback, and support to enhance team creativity and performance.
• Social Media Management: Ensure brand consistency in all social media communications and marketing initiatives.
• Monitor brand performance and ensure that all creative assets are aligned with the company’s mission, vision, and values.
• Ensure customer feedback is up to data/timely
• Stay updated on industry trends, emerging technologies, and competitive landscapes to keep the brand’s design strategies fresh and relevant.
• Propose new and innovative design solutions to enhance brand visibility and customer engagement.
• Oversee multiple design projects simultaneously, ensuring deadlines are met and objectives are achieved.
• Work with the relevant teams to prioritize projects based on business needs and goals

Requirements

• Diploma/Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or related field from a recognized institution
• Minimum 3+ years in graphic design and social media management
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva Pro
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, Meta Business Suite, and Hootsuite.
• Strong understanding of Kenyan digital trends multilingual content, and culturally resonant visuals.
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, and Meta Business Suite.
• Project management, trend awareness, customer feedback integration.
• Local market knowledge (youth culture, events, regulations).