Social Media Manager at Artcaffe Coffee and Bakery

• At Artcaffé Group, our guests don't just experience us in our cafés-they live it on socialAs our Social Media Manager, you will be the architect of our online world across our three distinct brands: the classic Artcaffé, the curated Artcaffé Market, and the sophisticated Artcaffé Gastro.
• This isn't just about scheduling contentIt's about leading strategy, crafting captivating stories, and sparking real conversations that build meaningful and memorable connectionsYou'll be the voice, the visionary, and the driver of joy for our digital community.

You'll Be Responsible For:

• Strategy & Storytelling: Developing and executing the social media strategy for Instagram, Facebook, LinkedIn, and Google BusinessYou'll define the unique personality for each brand and translate our brand positioning into engaging, consistent social storytelling.
• Content Creation: Conceptualizing and creating scroll-stopping content-from posts and stories to Reels and videosYou'll get hands-on with Canva and video editing tools to bring your ideas to life.
• Building Community: Acting as the heart of our online community by engaging with followers, responding to comments, and fostering conversations that turn fans into brand advocates.
• Collaboration & Campaigns: Working hand-in-hand with our Content &
• Communications Associate, photographers, and designers to produce beautiful, impactful campaigns.
• Growth & Analysis: Monitoring analytics to understand what's working, tailoring strategies for growth, and sharing insights to inform our broader marketing goals.

What We're Looking For (The Essentials):

• 5-7 years of proven social media management experience, ideally within hospitality, lifestyle, retail, or consumer brands.
• A portfolio that demonstrates your ability to grow and manage multiple brands with different voices and audiences.
• You're a hands-on creator-highly proficient in Canva, video editing, and content production.
• A strategic thinker with a pulse on Kenya's digital culture and global social trends.
• A natural storyteller who can find the narrative in everything we do.
• Your personality: Fun, curious, bursting with ideas, and full of the positive energy that inspires both your team and our audience.
• Flexibility to create and engage during key moments, which may include some
• evenings and weekends for launches or events.