Student Recruitment Manager at Navitas

Key Responsibilities:

Strategic Planning & Execution:

• Develop and execute comprehensive recruitment strategies and campaigns aimed at attracting high-quality prospective students from a variety of backgrounds.
• Identify recruitment targets based on institutional goals and objectives, ensuring alignment with long-term enrolment goals.
• Monitor and assess the effectiveness of recruitment strategies and adjust as necessary to meet annual enrolment targets.

Relationship Building:

• Establish and maintain strong relationships with high schools, community colleges, educational consultants, and other key stakeholders.
• Build partnerships with community organizations, industry leaders, and alumni to enhance recruitment efforts.
• Engage with prospective students and their families through one-on-one meetings, campus visits, and recruitment events.

Event Planning & Execution:

• Organize and manage recruitment events, including open houses, campus tours, college fairs, and information sessions.
• Coordinate travel for recruitment events, ensuring attendance at national and international events when applicable.
• Represent the institution at regional, national, and international recruitment events.

Data Analysis & Reporting:

• Use analytics and CRM (Customer Relationship Management) tools to monitor trends in student recruitment, application data, and conversion rates.
• Prepare regular reports on recruitment performance and present them to senior management, offering insights and recommendations for improvement.
• Implement effective follow-up strategies to ensure high conversion rates from inquiry to enrolment.

Marketing & Communications:

• Collaborate with the marketing team to create compelling recruitment materials, including brochures, websites, digital content, and social media campaigns.
• Ensure that marketing materials are up to date and aligned with the institution's brand and recruitment goals.
• Assist with the development of content for recruitment-related communications, such as email marketing, direct mail, and advertisements

Qualifications:

Education:

• Degree in higher education, marketing, business, or related field preferred.

Experience:

• 1-3 years of experience in student recruitment, admissions, or enrolment management in higher education.
• Proven experience in leading a team and developing successful recruitment strategies.
• Knowledge of CRM systems, data analysis, and digital marketing tools.