Marketing, Communication & Customer Manager at Takaful Insurance of Africa

Job Purpose:

The Marketing, Communication, and Customer Service Manager is responsible for the development and supervision of all marketing, communications, and customer service strategies for the company. The incumbent leads the development of goals, strategies, and implementation plans to execute comprehensive and effective campaigns to achieve the corporate goals.

The role’s objective is to increase the reach and impact of Takaful Insurance of Africa’s profile and visibility through the delivery of high-value and influential marketing, communications, and customer service programs.

Key Duties and Responsibilities

• Develop and deliver creative marketing, communication, and customer service strategies, plans, and approaches to help market and position the brand and delight the customer.
• Develop and implement a digital strategy in conjunction with the ICT Manager and other team members.
• Ensure the brand meets expectations through monitoring marketing trends and customer feedback.
• Develop, track, and control the department’s annual operating and capital budget and ensure the achievement of milestones on time and within budget.
• Develop and execute results-driven, multi-platform communication strategies and plans in line with corporate and brand direction.
• Tracking effectiveness of various campaigns and course corrections as required.
• Advice the CEO and management on all issues pertaining to the docket.
• Staff Management; inspiring, motivating, and supporting staff so that they are thinking and acting at their best, delivering high-quality work, working as an effective team, and meeting organizational and individual objectives.
• Develop and review policies and procedures to enhance efficiency.
• Participate in strategic and operational governance processes of the company as a member of the senior management team.
• Develop and maintain an appropriate departmental structure that supports the needs of the business.
• Oversee monitoring and tracking of individual and departmental performance against established productivity and quality metrics.

Qualifications, Skills & Attributes

• Bachelor’s degree in Marketing, Media, Communications, or Journalism. A Master’s degree in a business-related field is an added advantage.
• At least 8 years of relevant experience with not less than 4 years in senior management.
• Proven success in designing and executing marketing, communications, and customer service strategies and campaigns.
• Have an excellent understanding of how to use marketing tools and techniques to increase the visibility, profile, and reputation of an organization.
• Have a good understanding of social media and the impact technology has on communications and collaboration skills and an ability to communicate clearly with a range of people from diverse backgrounds and cultures.
• Strong time management skills.
• Enthusiastic, diplomatic, and calm under pressure.
• Commitment to the company’s values of Excellence, Customer Focus, Integrity, Innovation, Teamwork, and Equity.
• Exceptional verbal and written communication skills.
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
• Excellent interpersonal skills and adept at building relationships with different stakeholders.
• Ability to define key performance indicators for each strategy and channel which will indicate a campaign's level of success and return on investment.
• Up to date on industry trends and able to stay ahead of the curve.
• Excellent organizational and project management skills and ability to meet tight deadlines.
• A lifelong learner.
• Professional membership is desirous.
• A strong network of PR and media contacts would be highly advantageous.