Terms of Reference Communications Consultant at Girl Effect

What You’ll Do

The selected consultant will be responsible for the following tasks:

Scope of Work:

Content Creation and Management:

• Develop compelling content that highlights Wazzii’s and the new brand’s involvement in key events, partnerships, and initiatives.
• Manage the content calendar and ensure timely dissemination of content across relevant channels.
• Handle photography and videography tasks for Kenya programs and, upon request, for global marketing communications (Marcomms).

Media Relations and Outreach:

• Build and maintain relationships with local and international media outlets.
• Secure media coverage for our events, achievements, and milestones.
• Coordinate press briefings, interviews, and media appearances for key personnel.
• Work with the global Marketing Communications (Marcomms) team to ensure proper usage of GE’s logos and brand lines at events and by partners.

Event Promotion and Coverage:

• Develop communication plans for specific events in which Girl Effect Kenya is participating.
• Ensure comprehensive coverage of these events, including live updates, post-event reports, and visual documentation.
• Collaborate with event organizers and partners to maximize visibility and co-branding opportunities.
• Work with global Marcomms in gathering content from global events on a case by case basis.

Monitoring and Reporting:

• Provide regular reports on the progress of the communications strategy and its impact on brand visibility.
• Make recommendations for adjustments based on performance data.

Training and Capacity Building:

• Train key team members on effective communication strategies and media engagement.
• Provide guidance on best practices for content creation, social media management, and media relations.

Deliverables

• A comprehensive approach to executing our communications strategy.
• Regular content for human interest stories, articles, blog posts, and other communication materials.
• A Communications Strategy for Kenya.

Expected Commitment

• The consultancy is expected to start in October 2024 and end in May 2025.
• The consultancy need will be on ad hoc basis depending on programmatic needs.

Management

The consultant will have a primary point of contact with the Programme Lead and with the Country Director. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.

Who You Are

• Proven experience in communications, public relations, or a related field.
• Strong writing, editing, and content creation skills.
• Experience in managing media relations and social media platforms.
• Knowledge of the Kenyan market and media landscape is an advantage.
• Excellent communication and report-writing skills.
• Great interpersonal communication skills
• Strong cultural awareness and sensitivity about the cultures within which Girl Effect operates.
• Excellent written and spoken English and Swahili, with an ability to cut through complexity and communicate effectively to multi-disciplinary audiences.
• Creative and inquisitive mindset with strong communication and organizational skills.
• Commitment to realizing girls' potential and to the Girl Effect's vision and values.
• Bachelor’s degree in Communications studies and related fields.
• 6+ years of experience.