Terms of Reference- East Africa Communications and Story Consultant at Greenpeace Africa

Overview of purpose of the role:

• Supporting the Greenpeace Africa’s team, the Communications and Story Consultant will oversee the development and implementation of the communication strategy and plans in Kenya and in East Africa, in alignment with the Greenpeace Africa’s (GPAF) overall goals and campaign objectives. The role is responsible for brand visibility and profiling of Greenpeace Africa within the sub-regional context, based on a solid understanding of the media landscape, key audiences and stakeholders.

Key roles and responsibilities

• Strategy development for campaign projects in the specified region/country
• Design and implement relevant communication and engagement strategies to support GPAF campaign and organisational objectives in Kenya
• Effectively lead in the design of projects that connect and mobilise audiences in the specific region
• Develop and use different approaches in growing audience insight for the specific region
• Effectively use the storytelling guidance in communication planning
• Acts as Communication lead for key projects
• Implementation and coordination of campaign projects
• Oversee the implementation of output plans for specific projects and activities 
• Implement message testing and use insights in strengthening communication strategies and narrative work
• Regularly explore the potential for applying for spotlights for projects within the region
• Ensure that comprehensive media analysis are compiled for all major projects
• Contribute to budget forecast and expense follow-up with the project leader

Ensure communications are created for a mix of relevant channels and media:

• Writing and pitching outputs to support communications work on campaign, including press releases, reactives, blogs, opinion pieces, talking points, FAQ and answers
• Acting as spokesperson when needed
• Media monitoring, analysis and learning
• Research and analyse media reports for dominant narratives for new campaign projects
• Evaluate of campaign communications messages and materials through media monitoring and coverage analysis
• Minimum qualifications and experience
• Minimum 5 years’ experience in communications with good understanding of the media landscape in Kenya and East Africa
• Knowledge and understanding in design and Implementation of communication strategies
• Experience with campaign-based marketing and branding preferred
• Experience of working in an international, multicultural team
• Outstanding written and verbal communication skills in English and Swahili
• Ability to work under strong pressure and strict deadlines

Desirable

• Bachelors or advanced University Degree in Journalism, Public Relations, Communication and Media Studies
• Fluency in other major languages in Kenya

Duration, Reporting, Location

• The assignment is expected to require approximately 85 days, between September 2023 and December 2023. An extension of the employment period into 2024 may be considered
• The position will report to the Greenpeace Africa Interim Head of Comms and will work closely with the Greenpeace Africa Kenya team and Greenpeace Africa digital team
• The location is remote and virtual
• Travel within the region and beyond may be required