Events and Marketing Coordinator at Kenya Association of Travel Agents

Responsibilities

Events Management

• Actively market KATA events to generate sponsorships and partnerships
• Liaise with our partners to deliver events in line with KATA brand guidelines
• Plan, manage and deliver key KATA’s planned events and oversee the Events Calendar as a tool for planning internally
• Coordinate event planning, including writing event plans, venue booking etc and drive-up participation and engagement.
• To manage budgets and key objectives associated with running events Marketing,

Publicity, and information

• Coordinating the KATA branding and communication.
• Coordinate marketing activities and identify new marketing opportunities.
• Design marketing materials to promote KATA brand
• Disseminate marketing materials, both print & digital, to our audiences.
• To source for digital advertising opportunities for the association through its platforms
• To represent KATA, attending events such as meetings, events and fairs to promote our activities
• Others Any other duties as may be assigned from time to time.

Qualifications and Essential skills

• Bachelor’s Degree in Marketing, Business, or related field
• At least four (4) years of experience in a similar role.
• Excellent verbal and written communication skills
• Previous experience of delivering marketing and publicity plans across several platforms.
• Previous experience of events management working with a wide range of people.
• Excellent customer service skills.
• Ability to negotiate successfully with potential partners/sponsors
• Experience of developing and maintaining relationships with partner organisation, businesses, and other stakeholders.
• Experience of writing copy for websites, newsletters, and press.
• Expert knowledge of a wide range social media platforms for marketing purposes.
• Good working knowledge of standard IT programmes including MS Office, photo editing and graphic design packages.
• Excellent organisational and time management skills with the ability to prioritise and work to a plan.
• A good understanding of the travel industry